The vertical control of Apple (most notably) as well as Amazon and Google is almost complete. The author noted that they don't have: 1. Billing/banking control - Purchases on all three go through credit cards, where a portion gets siphoned off. 2. Internet access control - Apple has a lot of clout, and can do basically whatever they want, but they're still limited by the ISPs and telecos. I really hope to see these c…
I'm sure Apple and Google have explored it, but in the end, found that the current payment processors provide both a level of service(Visa's payment backend, as far as I can tell, has never suffered non-scheduled downtime) and help avoid all the regulatory pitfalls that it's worth the price.