Rumor: Google spending $150M to launch 25+ professional YouTube channels

Post by [deleted] » Sat, Oct 15, 2011, 11:23 PM UTC

InclinedPlane wrote: post #26

hugh3 wrote: post #23

Earlier quoted context omitted.

The biggest potential danger I see is to Google's brand image. Google is respected as producing high-quality... stuff. Television networks aren't respected because they produce... an awful lot of garbage. If google starts being directly responsible for the Jersey Shores of the world then surely their brand image takes a hit. Producing a "show" or a "movie" requires a teeny, tiny amount of effort and resources these d…

Good point, that is a concern. Maybe google should create a subsidiary brand for just that purpose. As far as low-budget productions, I think you're looking at it from the wrong perspective. The key is lowering the cost of entry. What this enables is not just "low-budget" productions but also "start-ups" with members who have decided to defer compensation in exchange for equity in the "start-up". This is the dominant…