Nope. I had a crap click through rate, and the CPC was wicked high.
Poll: Does Facebook advertising work for you?
31–38 of 38 posts
Re: Poll: Does Facebook advertising work for you?
#32I used a $50 coupon I had lying around to direct people to a landing page for a product targeted towards gamers. Being able to be super specific in the people I wanted to show the ad too was nice and in return for the $50 I got 89 people interested enough in the product to leave their email addresses. I still don't know if this qualifies as successful or not.
a little more than 50 cents for leaving you the email, with some form of agreement that let you send informative messages on your product to these emails, is in my opinion a successful result.
Depends what you're selling. If your gross profit per sale, before marketing expenses, is 50c then it's not super-effective (unless you're selling the same person lots of items).
Re: Poll: Does Facebook advertising work for you?
#33I have run a few test campaigns on AdWords and Facebook recently. I was expecting better traffic and conversions from my Google campaign. The exact opposite happened, and by a large margin. I received a lot more traffic from Google in a shorter timeframe but converted that traffic to registered users somewhere in the 5% range - I wasn't really happy with that. I believe the root cause there was the words I was pickin…
Just out of curiosity, which of the two platforms had the higher net number of conversions ? It feels like this is very relevant especially since you think your next Adwords campaign will be more successful.
Also of import: which had the cheaper cost per conversion and can you scale the traffic up?
Re: Poll: Does Facebook advertising work for you?
#34I'm spending about $500/day and making $300-$1000/day profit running affiliate offers. I'm using Facebook ads to bootstrap my development. I vote "Yes", it works, unless you are bad at it.
Re: Poll: Does Facebook advertising work for you?
#35Earlier quoted context omitted.
If nobody sees your ad, it costs you nothing. Whether the ad is effective or not is a function of whether you can convert a clickthrough.
AdBlock in Chrome prevents ad images from being displayed, but they are still downloaded. This is different from FF where ads are blocked at the downloading stage. In other words the impression counter can easily go up without ads being actually seen.
That is why CPC advertising exists.
Re: Poll: Does Facebook advertising work for you?
#36Earlier quoted context omitted.
Just out of curiosity, which of the two platforms had the higher net number of conversions ? It feels like this is very relevant especially since you think your next Adwords campaign will be more successful.
Also of import: which had the cheaper cost per conversion and can you scale the traffic up?
Facebook on both counts. Again, I was shocked. The CPC on Facebook started higher than it ended and the average ended up being lower than on AdWords (By about 10% or so IIRC). So Facebook ended up sending slightly more traffic over the course of the campaign and converted far more users - by large margin, >70% of the total.
So I'm sure my AdWords campaign could use some improvement as I don't think the difference should be so great, but it has been. And again, this is not what I was expecting. I was expecting the opposite.
Re: Poll: Does Facebook advertising work for you?
#37Unless you have enough capital to sustain Facebook ads for a long period, they're never going to work. We'll see how the Facebook Timeline and the new F8 solutions react to advertisers and businesses. But, unless you're an event-centric business, you're not going to benefit tremendously on Facebook. Instead, the best methods are to drive traffic towards mediums like Twitter, where you can have conversations with cust…
Not true - it worked in our case (a facebook app) from day one. Click-through is low (around 0.05%) but convertion tend to be a lot higher than adwords...
Re: Poll: Does Facebook advertising work for you?
#38It can. It's not as good a DR channel as paid search, simply because you're buying demographics and interests rather than intent. However, for list building and 'softer' DR actions like a whitepaper download or a lead form fill, it can work very well. There's also a lot of off-the-wall targeting things you can do, like advertising your blogger program to mommy bloggers, targeting reporters at techcrunch and mashable…
I had some plans for similar off the wall strategies for a jean launch in December- can I send you an email?
Yes please - matt (at) mattgratt.com