Earlier quoted context omitted.
Because you're advertising a product in a way that's deceitful, obviously. If I sell you a CPU and I say "yeah it's 4.5ghz", and it turns out it runs at 1.6ghz, it should be illegal to say "ghz is just a brand, it's marketing".
Semiconductor processes aren't a feature that's generally advertised to end users. I've never heard a mobile phone or computer manufacturer describing their devices as having a "5 nm processor", for example. The clients who are seeing these descriptions (like, purchasing managers in electronics manufacturers) are generally aware of these issues.
5nm is only a marketing term and has no relation to any actual phyiscal feature
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Re: 5nm is only a marketing term and has no relation to any actual phyiscal feature
#32Slight (and somewhat related, even) throwback to when (desktop) CPUs' primarily marketed performance indicator was their core frequency (i.e. "how many MHz a CPU has"), which also got divorced from reality over time. First bus and core frequency got separated, with bus frequency growing significantly slower and getting advertised much less, then the designation got at times decoupled entirely from frequency. For inst…
Re: 5nm is only a marketing term and has no relation to any actual phyiscal feature
#33Re: 5nm is only a marketing term and has no relation to any actual phyiscal feature
#34But EUV is a real thing and cleanly divides the haves and the have nots. While Intel 7 may have similar density to TSMC 7, there is a huge difference in the process and cost of making them. Intel will not go beyond that without EUV, and neither will anyone else.
To be clear, Intel 7 and TSMC N7 are both non-EUV processes. Later this year Intel 4 and TSMC N4, both using EUV, may be available.
Re: 5nm is only a marketing term and has no relation to any actual phyiscal feature
#35Earlier quoted context omitted.
> For one thing, it makes it harder for me to understand when it will be necessary for new processors to use exotic materials. If you have a need to understand this, shouldn't you be close enough to the field to discern marketing speak from the underlying technical details?
If you're going to devise some marketing-speak, shouldn't you be able to do it in a way that doesn't just happen to be an actual lie?
Re: 5nm is only a marketing term and has no relation to any actual phyiscal feature
#36Earlier quoted context omitted.
To be clear, Intel 7 and TSMC N7 are both non-EUV processes. Later this year Intel 4 and TSMC N4, both using EUV, may be available.
I wonder which EUV steppers they bought from ASML, the 100 millions ones or the new half of billion ones (don't think those EUV steppers are available yet).
Re: 5nm is only a marketing term and has no relation to any actual phyiscal feature
#37Some technical people plain refuse to read technical sites about hardware and prefer to read marketing aimed at completely non technical people. Read https://en.wikichip.org/wiki/5_nm_lithography_process
> The term "5 nm" is simply a commercial name for a generation of a certain size and its technology, and does not represent any geometry of the transistor.
And I learnt something new: it seems like MTr/mm² is the metric in use now. I wonder if marketing will find a way to co-opt that?
Re: 5nm is only a marketing term and has no relation to any actual phyiscal feature
#38Some technical people plain refuse to read technical sites about hardware and prefer to read marketing aimed at completely non technical people. Read https://en.wikichip.org/wiki/5_nm_lithography_process
I love this from that page: > The term "5 nm" is simply a commercial name for a generation of a certain size and its technology, and does not represent any geometry of the transistor. And I learnt something new: it seems like MTr/mm² is the metric in use now. I wonder if marketing will find a way to co-opt that?
Re: 5nm is only a marketing term and has no relation to any actual phyiscal feature
#39Earlier quoted context omitted.
I wonder which EUV steppers they bought from ASML, the 100 millions ones or the new half of billion ones (don't think those EUV steppers are available yet).
I think they ordered regular ones that are already installed and they also have some high-NA machines coming later.