Those stunts sound super creepy and messed up. Weird, manipulative campaign. This shouldn't really be legal surely in democracies to have campaigns that "appear to be the result of grassroots campaigns and children's charities, while downplaying any Government involvement", when it's a political manipulation campaign paid for, coordinated and organised by the Government themselves. I really hope the counter-campaign…
The current British Prime Minister was literally fired from a previous job as a journalist because he can't stop telling lies. It's worth making a distinction from Trump here. Trump wasn't a liar, Trump was a bullshitter. A Liar knows what the truth is, and is trying to convince you of a falsehood, bullshitters have no idea what is true or false, they don't care. In some ways this makes Boris worse - he's deliberately trying to mislead you, which is harder to evade, is his claim that he enjoys making model buses a lie? Probably, but why is he lying about that? There were various theories. With Trump what he's saying has no connection to anything, so, it offers no clues as to the facts but at least you know that.
But like Trump, Boris is very popular with people who don't know much of anything. For them, the results of their support for Boris (everything got worse) are disheartening, but they're unable to join the dots. Who knows why this has happened, it surely can't be Boris' fault, wouldn't he tell us?