I know the title of the book as it was for a brief period on the receiving end of some ridicule (rather than praise), though I hadn't heard about its "colorized" idea until I read this article. As I remember it the book made at most a bit of "noise" in media, more so than being a wave of revelation, and my gut feeling as a Swede is that most people bought the book out of the sensationalist and entertaining promise. I…
Maybe the whole idea about selling books based on assuming things depending on which color people are ringed someone's bells at the marketing department.