Earlier quoted context omitted.
A lot of companies think this way, but it isn't necessarily true that excess carbon emissions aren't a financial pain point. Putting aside the implementation of carbon taxes, there are a lot of enterprises out there who could increase their productivity and reduce carbon emission as a side effect. Agriculture in particular would fit in that category but any manufacturer emitting carbon is basically burning something…
> Efficiency and cost savings that just happen to reduce emissions? That's where the focus should be. Isn't that where the focus has already been for decades? Which has pretty definitely proven itself insufficient for curbing emissions at anywhere near the scales that we need?
A lot of this progress is unfortunately going to fall to governments and grants like this, which is probably where any carbon mitigation company needs to concentrate rather than venture capital. Once the claims about cost reduction can be proved, agriculture will follow soon enough.
Other industries will have similar grant schemes.