Earlier quoted context omitted.
The company is a fractal design. Simplicity, elegance, beauty, cleverness, humility. Good text, but maybe not well-chosen words throughout the whole post. Humility is a little too much.
I find humility in things like deciding to ship without copy/paste, or the decision to ship the initial phone without an SDK. These decisions are an implicit admission that the company wasn't able to get these things sufficiently polished or thought-through to include in a given iteration.
All of the iPad competitor devices absolutely suck at looking up the definition of a word in an ebook. (The ones I've tried that is.) On the iPad it is so simple, so intuitive, and quite fast. When they do something they do it well.