> A futuristic dystopia. A place where the real world sucks. Where people consider talking to someone a chore. Connection, closeness, ambition are replaced by detachment and dogmatic slumber. Society is satisfied with shallow thoughts and the pursuit of artificially created stimuli in an imaginary world. Beautifully written top-notch orwellian poetry. Seriously inspiring. Also as someone who has only ever used social…
If it weren't for those big platforms, many people would be happy to check out videos on your own website. But when YouTube is as easy as it is to consume, they're over there doing that instead. Same with photography, why would anyone go look at a photographers website when they've got endless photography to see on Instagram.
For me, I feel like the answer to running a software company without online advertising is to go local, grass roots, focus on niche problems for a handful of real world in-the-flesh clients, rather than trying to be everything to thousands of people I'll never meet.
For content creators I think the same might be applicable, say for a musician to focus on their local music scene, or an artist to find local projects to contribute to or pieces of work they can do for their community. It has the upside of building your life in the real world as well, which is hopefully more tangible and fulfilling than building up your life in an ephemeral platform that may not be here tomorrow.