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Chip shortage leads carmaker Opel to shut German plant until 2022

reuters.com

31–40 of 495 posts

Re: Chip shortage leads carmaker Opel to shut German plant until 2022

#31
post #21

What I'll never understand is why carmakers don't take advantage of this situation and address a market that's been literally BEGGING for decades for a new product: A simple, basic car, with the ONLY electronic control being for: - Valve timing - Fuel injection - Oxygen and throttle - Emissions There's a market for budget and privacy oriented customers that all carmakers seem to have ignored for two decades now. Give…

tire pressure sensor, gps and e-call is needed by law.

And rear view cameras

Re: Chip shortage leads carmaker Opel to shut German plant until 2022

#32
post #21

What I'll never understand is why carmakers don't take advantage of this situation and address a market that's been literally BEGGING for decades for a new product: A simple, basic car, with the ONLY electronic control being for: - Valve timing - Fuel injection - Oxygen and throttle - Emissions There's a market for budget and privacy oriented customers that all carmakers seem to have ignored for two decades now. Give…

tire pressure sensor, gps and e-call is needed by law.

And I'm not sure what kinds of pressure sensors cars use, but I can tell you the ones I need have been impossible to source for months.

Re: Chip shortage leads carmaker Opel to shut German plant until 2022

#33
post #21

What I'll never understand is why carmakers don't take advantage of this situation and address a market that's been literally BEGGING for decades for a new product: A simple, basic car, with the ONLY electronic control being for: - Valve timing - Fuel injection - Oxygen and throttle - Emissions There's a market for budget and privacy oriented customers that all carmakers seem to have ignored for two decades now. Give…

I think you’re vastly a) underestimating the time it takes to bring a new product line all the way into production in the auto industry, and b) overestimating the true demand for such a product, Hacker News and adjacent crowds notwithstanding – peoples broadly have come to expect those simple features at practically every price point, as evidenced by the ubiquity of said features in the market.

Re: Chip shortage leads carmaker Opel to shut German plant until 2022

#34
post #21

What I'll never understand is why carmakers don't take advantage of this situation and address a market that's been literally BEGGING for decades for a new product: A simple, basic car, with the ONLY electronic control being for: - Valve timing - Fuel injection - Oxygen and throttle - Emissions There's a market for budget and privacy oriented customers that all carmakers seem to have ignored for two decades now. Give…

Is the _market_ begging, or a few folks on the internet? The only folks I know that complain about technology in cars are a couple posters on internet forums.

Yeah, I don't like how overcomplicated many products are becoming but even then wouldn't buy a car without at least AC and Bluetooth.

Re: Chip shortage leads carmaker Opel to shut German plant until 2022

#35

I hope a lot of car industry supply chain managers are losing their jobs now. Worst people ever. Hurt their suppliers, hurt their own company, out of sheet arrogance and ignorance. On the other hand, good for us, any ICE car or car in general that is not produced is good for the environment.

It's not like the supply chain managers had much choice in this. For years they would have been fired for keeping too much stock around.

Re: Chip shortage leads carmaker Opel to shut German plant until 2022

#36
post #27
post #21

What I'll never understand is why carmakers don't take advantage of this situation and address a market that's been literally BEGGING for decades for a new product: A simple, basic car, with the ONLY electronic control being for: - Valve timing - Fuel injection - Oxygen and throttle - Emissions There's a market for budget and privacy oriented customers that all carmakers seem to have ignored for two decades now. Give…

most things you mention are mandated by the government, you can't sell a car in any western market without tire pressure monitoring, stability control, back up camera etc. the manufacturers have no choice, it would be like suggesting they sell cars without seatbelts.

Back up cameras are not mandatory until May 2022 in the EU.

Re: Chip shortage leads carmaker Opel to shut German plant until 2022

#37
post #21

What I'll never understand is why carmakers don't take advantage of this situation and address a market that's been literally BEGGING for decades for a new product: A simple, basic car, with the ONLY electronic control being for: - Valve timing - Fuel injection - Oxygen and throttle - Emissions There's a market for budget and privacy oriented customers that all carmakers seem to have ignored for two decades now. Give…

I can't imagine anyone would want the car you described, for market-sized values of "anyone"

Re: Chip shortage leads carmaker Opel to shut German plant until 2022

#38
post #21

What I'll never understand is why carmakers don't take advantage of this situation and address a market that's been literally BEGGING for decades for a new product: A simple, basic car, with the ONLY electronic control being for: - Valve timing - Fuel injection - Oxygen and throttle - Emissions There's a market for budget and privacy oriented customers that all carmakers seem to have ignored for two decades now. Give…

AFAIK, backup cams and TPMS are required. As for privacy, how do any of those features affect anything?

But they're not changing their lineups, product design and marketing are expensive and take a long time. I don't think shrine expects the shortage to last that long.

Re: Chip shortage leads carmaker Opel to shut German plant until 2022

#39
post #21

What I'll never understand is why carmakers don't take advantage of this situation and address a market that's been literally BEGGING for decades for a new product: A simple, basic car, with the ONLY electronic control being for: - Valve timing - Fuel injection - Oxygen and throttle - Emissions There's a market for budget and privacy oriented customers that all carmakers seem to have ignored for two decades now. Give…

There are two practical issues with your suggestion.

One is that neither one of us have any idea of the electronics BOM breakdown between the various parts of the car, and whether the effect of shortage would be mitigated in a meaningful way if the entertainment stuff was simplified. And you can't legally sell a new car in the US without back-up cameras and tire pressure monitoring.

The second issue is that re-designing that part of the car takes more than a year (probably years, given that you need to collaborate with business and marketing to fit it in the existing lineup and e.g. not have it be associated with down-market products)

Re: Chip shortage leads carmaker Opel to shut German plant until 2022

#40
post #21

What I'll never understand is why carmakers don't take advantage of this situation and address a market that's been literally BEGGING for decades for a new product: A simple, basic car, with the ONLY electronic control being for: - Valve timing - Fuel injection - Oxygen and throttle - Emissions There's a market for budget and privacy oriented customers that all carmakers seem to have ignored for two decades now. Give…

By the time you finish the product design and manufacturing pipeline the chip shortage will be long over, and the market for a car without any modern amenities is not actually that big.
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