The mass-market alcohol industry is almost entirely based on branding and bulk ingredents. (A considerable fraction of the so-called top-shelf market is as well.) I'd had some exposure to that through a former life, though this classic comment of Animats drilled home just how sordid the whole thing is, through Frank-Lin distillers, who buy bulk grain alcohol by the tankerful, delivered to their own private railroad s…
https://www.atlasobscura.com/articles/how-america-fell-in-lo...