I looked at the site, the descriptions, etc. and I still don't have a clear idea of what impact the product will have on my life.
If the terminology "Mobile File Management", "Content Management" and "Content Distribution" have specific meaning amongst your target audience then what I'm saying doesn't count but to me they're sort of meaningless.
Try telling me a story. The questions I'm asking are: Where were these files created? Who created them? Why do I want to share them? Who do I want to share them with? What other ways of sharing them exist and why are those problematic?
A video wouldn't go astray[1] and you should also check out this video (which I've linked to about a billion times since I first watched it) where Simon Sinek tells us that "People don't buy what you do, they buy why you do it"[2].
Oh ... and Reprazent the Sydney startup scene bwooooy! Ping me (email in profile) we should catch up for a coffee sometime :) Us Aussies have to stick together.
[1]http://www.decalcms.com/page/What_I%27ve_learned_about_makin...
[2]http://www.ted.com/talks/simon_sinek_how_great_leaders_inspi...