Don't forget the article was published under "women" category. I think they may actually write like that because women tends to like to learn things with context. (No gender discrimination here. But I really feel there are gender difference in perception and communication)
If it is a scientific publication. Your point is right. But take it easy when same material is published on newspaper for general female readers. It is not to their taste.
I remembered most of time when I wanted to argue some points with all my girlfriends that I've dated, they remember much better when I said some stories around the point. They usually responded worser when I just tried to cut the crap and strike the point.