The corporate world has spent the better part of a century convincing the populace that when one doesn't work in cubes, "people" like artists, then they aren't really doing their share.
And now, suddenly, the corporate state wants those people to prioritize their value as resources to the corporatocracy.
Much like the eagles from LOTR, some people don't have any interest of your company, or IPO, or your disruption no matter how "valuable" they could be to some corporate bottom line.