Remember that there are people behind these decisions and they are largely rational actors. Someone at PayPal is getting a big promotion and bonus from pushing this deal. If crypto goes nowhere and they shut down this project, then it can be rationalized as "getting in too early" or some other "unforeseen externality" that happened, totally out of their control. But the promotion and risk taking executive will have s…
If you’re a stock brokerage, $0 trades are the cost of doing business these days. Meanwhile, companies like Coinbase are more than 60X more profitable than traditional exchanges simply because the industry hasn’t become a race to the bottom (yet). Bitcoin remains popular despite the fact that it costs $10 or more per transaction. There are huge opportunities for companies to come in and create ways to transact in Bitcoin-denominated transactions without touching the blockchain or L2 networks.
They’ll gladly collect exchange fees in both directions, because exchange fees are profitable whereas moving money around is not. As much as we hear about cryptocurrency upending the traditional banking system, having an environment where users have to deal with all of the complexities of managing, holding, exchanging, and transacting with crypto is a dream come true for financial companies who thrive on extracting a couple percent here and there at every friction point in the system.