I teach engineers for a living. I struggle to see how this is not just a straw man argument based on colloquial usage of terms. It is just inferences drawn based on job ads that are rarely written by people doing the job and instead are effectively human-as-seo-optimized so the best candidates can find the job they hopefully fit for and not be too confused to apply for it.
So I think that the delineation between the scientist working with the content, and the Engineers who actually provide the mechanics for it is very fair. If there is a question mark here - it's really how much value are we deriving from all of these data people? Where is all the ML that's changing our lives? Search, Alexa and TikTok, I can see it. In the future obviously vision systems for autonomous cars etc.. But I…
Most software isn’t consumer facing but just because you don’t see it doesn’t mean it’s not changing things around you. ML tends to be overhyped but your assessment is too pessimistic.