> “ghastly future of mass extinction, declining health and climate-disruption upheavals” that threaten human survival because of ignorance and inaction The pandemic has taught me that humans will roundly ignore even the most glaring evidence to avoid accepting bad things are happening. I can't see how we're ever going to be able to avert climate disaster when we can't even get everyone to take basic precautions again…
It's a culture thing. Some cultures, as it turns out, are better than others at dealing with stresses like this. Changing culture is a big project. We can try though because we don't actually have any other option.
For my buy-in, change agents are encouraged to:
- begin with absolute truth
- develop an unambiguous, existentially complete solution
- let that solution sell itself through its inarguable superiority
--
Anything less than that risks coming off as so much bullying.