It depends where you hail from.
Brits and Americans will drink it because they have a HUGE advertising budget.
The Japanese won't drink it because imported beer is hellishly expensive and Asahi isn't that bad.
The French won't drink it, because wine is much cheaper and much better almost everywhere.
Germans won't drink it, because if you want something better then there's umpteen different domestic beers that are fresher, tastier or sharper. Especially Flensburger.
The Czechs won't drink it because they more or less invented clean, refreshing beers and their domestic beers are the only foreign beers that Germans will admit to being fantastic. Especially Pilsner Urquell.
Belgians won't drink it, because they only like beer that's made from raspberries, blueberries or pansies. I don't know why.
Americans or Brits who don't drink it suffer from 'intensely educated beer drinker' syndrome - sort of a "now you've seen how big the world is, how can you make do with this?" aspect. American and British small breweries are fantastic, alas no huge marketing budget...
This leaves the vast majority of the beer-drinking market to make Stella Artois money hand-over-fist and puzzled at the rest of the world's intolerance. Truth is, it's not that bad - it's just that there are things that taste so much better without the stigma of a huge multi-national faceless corporation ;-)
TL;DR - Something like Windows vs. the rest of the world. The popular choice will always be sneered at by connoisseurs eager to distinguish themselves as educated.