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Apple’s Anti-Tracking Plans for iPhone

foundation.mozilla.org

31–40 of 403 posts

Re: Apple’s Anti-Tracking Plans for iPhone

#31
post #25

Support Free software instead, and stop begging Apple for permission to control what happens on hardware you own.

What free software phones are there that actually take steps to prevent tracking?

Most free software OSes I know about generally give apps lots of access to the system they are running on, which makes tracking a lot easier.

Re: Apple’s Anti-Tracking Plans for iPhone

#32
post #23
post #20

Earlier quoted context omitted.

You can test your device browser fingerprint here: https://coveryourtracks.eff.org

One thing I've never understood about fingerprinting is that Firefox is supposed to prevent it by mangling the fingerprint data if you have those settings turned on. However whenever I visit sites like this, they all those the same thing that never changes, which means my fingerprint is quite stable and shared easily.

Firefox's fingerprinting protections are useful, but they are not enough to prevent fingerprinting altogether.

Re: Apple’s Anti-Tracking Plans for iPhone

#33
post #12

I wonder if close to the deadline somehow Apple and Facebook agree on some sort of revenue sharing like with google search on safari. In return for using idfa. Apples been so focused on revenue recently this could easily be just a shakedown of fb.

I doubt it, that would be the opposite of their public message on privacy. For all the recent complaints about Apple it does appear they really do believe what they are saying in public.

I don't know if they believe it. I think they see it has a good moat between them and google considering google has to kill their own profits to believably provide privacy.

Apple seems to believe it will drive market share, and I think that's better than them believing in the principle (since public companies are not principle driven).

Re: Apple’s Anti-Tracking Plans for iPhone

#34
post #20
post #6

To what extent are iPhones fingerprinted though? As we’ve seen with websites even no unique id is not necessarily game over

You can test your device browser fingerprint here: https://coveryourtracks.eff.org

I suspect that a few of the things in that report are more correlated than the report suggests.

Re: Apple’s Anti-Tracking Plans for iPhone

#35
post #17

>Unfortunately, as you might imagine, a lot of advertisers, notably Facebook, were not happy with Apple. Facebook, which uses IDFA to track users’ activity across different apps and match them to advertising profiles, says that its advertising partners will be hit hard by this change. What about Google? Is Google also unhappy?

Google is happy as long as google.com is the default search for Safari.

Re: Apple’s Anti-Tracking Plans for iPhone

#36
post #20
post #6

To what extent are iPhones fingerprinted though? As we’ve seen with websites even no unique id is not necessarily game over

You can test your device browser fingerprint here: https://coveryourtracks.eff.org

I just tested with my iPhone 12 in Safari (latest software) and it said I have a unique fingerprint. That really surprises me.

Re: Apple’s Anti-Tracking Plans for iPhone

#37
Looks like Mozilla still ignores the memo that anti-tracking starts with anti DRM in the first place.

Apple your new friend.

State of the art data protection looks different. Mozilla ain't asking for help for that thought. How unfortunate!

Re: Apple’s Anti-Tracking Plans for iPhone

#38

In Europe, cross-app, cross-browser & cross-device tracking is on very thin ice legally under the GDPR, so I'm not surprised Apple finally curbs the use of "sticky" identifiers on their devices. Honestly, it's a bit shameful that a device that is marketed as the gold standard in privacy would even support such an identifier in the first place, it has literally no purpose beyond mining peoples' data. Now that the thir…

- fingerprinting (especially if you don't own any premium inventory, as premium publishers generally dislike 3p targeting).

- contextual (target the content, make decisions based on _what I'm reading_ now, not who _I am_--less dubious ethically)

My favourite one: behavioural rebranded as contextual (I know some companies selling "contextual targeting", where some of the properties clearly define the user, these are mostly ML-based solutions, relying on mobile hardware)

Behavioural cross-platform targeting will exist but in a less deterministic form.

source: I used to work in AdTech and started a bunch of privacy-related initiatives.

Re: Apple’s Anti-Tracking Plans for iPhone

#39

In Europe, cross-app, cross-browser & cross-device tracking is on very thin ice legally under the GDPR, so I'm not surprised Apple finally curbs the use of "sticky" identifiers on their devices. Honestly, it's a bit shameful that a device that is marketed as the gold standard in privacy would even support such an identifier in the first place, it has literally no purpose beyond mining peoples' data. Now that the thir…

Having been on both sides of the table, I would slightly disagree here. Fraud prevention for example will get an order of magnitude harder, plus this move will further skew the playing field towards FAANG who have the resources to puzzle the scraps back together for decent conversion tracking with the help of logins, IPs, SDKs with First Party IDs and a massive dose of machine learning.

I wonder if it would be profitable for Visa/Mastercard/Discover/AmEx to sell a verification service where people can authenticate with a $0.01 authorization or approval amount. Obviously, it wouldn't work with gift cards or other accounts not tied to a real person.

Re: Apple’s Anti-Tracking Plans for iPhone

#40

In Europe, cross-app, cross-browser & cross-device tracking is on very thin ice legally under the GDPR, so I'm not surprised Apple finally curbs the use of "sticky" identifiers on their devices. Honestly, it's a bit shameful that a device that is marketed as the gold standard in privacy would even support such an identifier in the first place, it has literally no purpose beyond mining peoples' data. Now that the thir…

Having been on both sides of the table, I would slightly disagree here. Fraud prevention for example will get an order of magnitude harder, plus this move will further skew the playing field towards FAANG who have the resources to puzzle the scraps back together for decent conversion tracking with the help of logins, IPs, SDKs with First Party IDs and a massive dose of machine learning.

Do you think iPhone users care if it’s harder for Facebook and the like to catch fraud?
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