I was recently met with a new popup in the Instagram app, asking me to allow it to track me across applications. I actually said yes, because I get great targeted ads in Instagram and Facebook. I've clicked on multiple ads and actually even made purchases of things that I didn't know about that looked interesting. But the important part is that I do it willingly. I'm glad they were forced to ask -- not everyone is ok…
Thanks for the perspective. I was an early Instagram user, but deleted my account not so long after they introduced stories. Recently, I registered a new account, and after a grace period without ads, I was surprised by just how drenched it has become in advertising. I used it to follow professional athletes. First of, many of the organic posts are themselves sponsored advertising, then the athletes share brand posts…
My experience seems to be that I see a whole bunch of fresh updates from friends, and then ads. If I'm looking when there are few updates, it's mostly ads. If I see mostly ads I know that I should put the phone down and come back in a few hours. :)