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I made a database of TL;DR business strategies/case studies

growthunt.com

31–40 of 46 posts

Re: I made a database of TL;DR business strategies/case studies

#31
How is this example not simply fraudulent / lying?

https://www.growthunt.com/record/rec2WipWzOnr06ODF/getting- 400-signups-with-a-video-of-a-product-that-didn-t-exist

... leading to:

https://www.lunadio.com/blog/i-got-400-signups-with-a-video-...

"Hi, we created plugin for generating ads in Photoshop" ... after faking a video to make it look like this what had been done.

If this is the kind of crap that goes on to 'create a business', damn glad I'm not involved with it.

Re: I made a database of TL;DR business strategies/case studies

#32
post #31

How is this example not simply fraudulent / lying? https://www.growthunt.com/record/rec2WipWzOnr06ODF/getting- 400-signups-with-a-video-of-a-product-that-didn-t-exist ... leading to: https://www.lunadio.com/blog/i-got-400-signups-with-a-video-... "Hi, we created plugin for generating ads in Photoshop" ... after faking a video to make it look like this what had been done. If this is the kind of crap that goes on to 'c…

Yeah, especially if you end up not actually building the product as it was in the video.

> Showing a “fake” video is powerful for sharing a vision and testing if there is a need for a solution. On the other hand, if the video is too ambitious, people will take it as a norm and will base their expectations on the video. If the real product doesn’t match the video afterward, they will probably be unsatisfied because the product is incomplete.

> This thing happened to me when I had a call with a user during beta testing. She expected that the complete product should work as it was on the video.

On one hand, it's nice to be able to gauge the interest of something before going ahead and building it, but it is borderline fraud if you show something that is not the real thing, and launch something that doesn't work the same way. That's just selling smoke and mirrors.

Re: I made a database of TL;DR business strategies/case studies

#33
The very first case I opened was this: https://www.growthunt.com/record/recs0zRzWCwBB1AB1/from-laun...

It links to a post by a Roger Swannell, which is actually empty besides a link to a deleted IndieHackers post by Danny Postma.

The summary said they made $15875 in 48h with the 'LandingFolio' product, but checking out the archived page [1] you'll see that they boast the exact same figure for a completely different project: Headlime - a "ProductHunt headline generator", if anything could be more self-accusatory...

Looks like both this site and IndieHackers are being owned by online marketing folks from Bali. And I get the feeling this site itself is an attempt at building a mailing list. Kinda depressing.

[1] https://web.archive.org/web/20200812145155if_/https://www.in...

Re: I made a database of TL;DR business strategies/case studies

#34

This was posted here already two days ago as "Show HN". Then, it had no activity but two fake comments (new users who were just created at the same time as OP and their only action was that comment). Two days later this is on front - I hope OP did not use even more fake accounts for vote manipulation this time.

Link to the "Show HN" post (now "[flagged] [dead]") with the two fake comments in case anyone is interested: https://news.ycombinator.com/item?id=24939625

Re: I made a database of TL;DR business strategies/case studies

#35
post #7
post #3

First few articles I checked - all are about SaaS businesses. As a co-owner of a small comoany that builds embedded hardware devices, I’d like to see something that isn’t SaaS.

Yes this is one of those slightly annoying biases on HN. 90% of the time Product = SaaS. I'd like to hear some stories from folks who have adapted the techniques from this space to work in other markets. Iterating on hardware, embedded software, small number but high value customer markets etc.

Sure, I will work on it

Re: I made a database of TL;DR business strategies/case studies

#36

The very first case I opened was this: https://www.growthunt.com/record/recs0zRzWCwBB1AB1/from-laun... It links to a post by a Roger Swannell, which is actually empty besides a link to a deleted IndieHackers post by Danny Postma. The summary said they made $15875 in 48h with the 'LandingFolio' product, but checking out the archived page [1] you'll see that they boast the exact same figure for a completely different p…

Hi thanks for the heads up. Will remove this article then.

This site is owned by me and I ain't no marketing folks from Bali. I just like to curates articles like this for other founders to learn from.

And no, not depressing at all. I'm having a lot of fun doing this. :)

Re: I made a database of TL;DR business strategies/case studies

#37
post #28

There is a good book on this called “Traction” by Gabriel Weinberg (the founder of DuckDuckGo) where he outlines 19 “channels” for getting traction [1]. I’ve also seen the guy from FPU [2] do a good job at extending this list. Also, why is nobody focusing on unsuccessful “growth strategies”? I’ve often learned more from people who failed at something and told me 10 things to be aware of vs. someone who succeeded and…

Unsuccessful "growth strategies"? I will look into that !

Re: I made a database of TL;DR business strategies/case studies

#38
post #31

How is this example not simply fraudulent / lying? https://www.growthunt.com/record/rec2WipWzOnr06ODF/getting- 400-signups-with-a-video-of-a-product-that-didn-t-exist ... leading to: https://www.lunadio.com/blog/i-got-400-signups-with-a-video-... "Hi, we created plugin for generating ads in Photoshop" ... after faking a video to make it look like this what had been done. If this is the kind of crap that goes on to 'c…

Its called validation. A lot of successful companies are doing it. Zappos by Tony Hsieh is one example that comes to mind.

Re: I made a database of TL;DR business strategies/case studies

#39

Why do we need a website to store a collection of URLs to other sites' articles?

This site offers a quick summary of the major points mentioned in an article that might take you 10 mins to read. And also it curates all business articles written by founders on one site.

So yeah. Plenty of people needed it :)

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