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How Apple Is Organized for Innovation

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Re: How Apple Is Organized for Innovation

#33
post #12

iMessage is a true marketing innovation in America, where the only "alternatives" are Facebook and (barely usable) SMS. It restricts communication and makes life more difficult for everyone who doesn't have an iPhone, which in turn increases iPhone sales. Meanwhile, while holding basically infinite money, they pretend some patent troll is holding them back from making it cross-platform. Pure genius.

I think the marketing works because it gives you just one option that everyone automatically uses. I just downloaded a 5th messaging app from the Play Store because everyone uses something different. It is exhausting. This is one case I hate having "choices" among 100s of mediocre apps.

Re: How Apple Is Organized for Innovation

#34

Earlier quoted context omitted.

That's why he pointed out that it is marketing. Because people believe you need to have iMessage.

Source? I've never see an Apple advertisement that would lead me to believe I can't use WhatsApp or Signal or any other messaging application.

Anecdotal sources: Every group of peers that wouldn't have excluded me from the group chat if it didn't "turn green"

Re: How Apple Is Organized for Innovation

#35
post #12

iMessage is a true marketing innovation in America, where the only "alternatives" are Facebook and (barely usable) SMS. It restricts communication and makes life more difficult for everyone who doesn't have an iPhone, which in turn increases iPhone sales. Meanwhile, while holding basically infinite money, they pretend some patent troll is holding them back from making it cross-platform. Pure genius.

At the same time, it makes life easier and most importantly consistent for all those who have an iPhone. For mass market, openness of platforms don’t sell well. What general audiences want is a solid customer experience and based on sales, Apple’s hit the mark in terms of communicating and delivering on this value lever.

Re: How Apple Is Organized for Innovation

#36
post #12

iMessage is a true marketing innovation in America, where the only "alternatives" are Facebook and (barely usable) SMS. It restricts communication and makes life more difficult for everyone who doesn't have an iPhone, which in turn increases iPhone sales. Meanwhile, while holding basically infinite money, they pretend some patent troll is holding them back from making it cross-platform. Pure genius.

Can you expand on the patent troll pretext? Never heard of that.

Re: How Apple Is Organized for Innovation

#37
post #12

iMessage is a true marketing innovation in America, where the only "alternatives" are Facebook and (barely usable) SMS. It restricts communication and makes life more difficult for everyone who doesn't have an iPhone, which in turn increases iPhone sales. Meanwhile, while holding basically infinite money, they pretend some patent troll is holding them back from making it cross-platform. Pure genius.

Before there was iMessage, there was BlackBerry Messenger. It had similar qualities of being a nicer user experience as compared to SMS.

Must be nice to reimplement an old idea and qualify as innovation. :)

Re: How Apple Is Organized for Innovation

#39
post #20
post #12

iMessage is a true marketing innovation in America, where the only "alternatives" are Facebook and (barely usable) SMS. It restricts communication and makes life more difficult for everyone who doesn't have an iPhone, which in turn increases iPhone sales. Meanwhile, while holding basically infinite money, they pretend some patent troll is holding them back from making it cross-platform. Pure genius.

> only "alternatives" are Facebook and (barely usable) SMS. Why don't Americans use Telegram?

Why do I need to download another messaging app? iMessage works fine and WhatsApp for people outside the US.

Re: How Apple Is Organized for Innovation

#40

Earlier quoted context omitted.

That's why he pointed out that it is marketing. Because people believe you need to have iMessage.

Source? I've never see an Apple advertisement that would lead me to believe I can't use WhatsApp or Signal or any other messaging application.

There’s a pretty common meme about people having green texts being “meh”. It’s weird.

Does this count as a “source” in this instance?

https://me.me/t/green-texts

Edit: found something more traditional https://www.vogue.com/article/breathless-couples-who-are-not...

pretty frustrating read though. Be warned.

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