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Asana S-1

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31–40 of 251 posts

Re: Asana S-1

#31
post #18

I've found Asana to be a much, much nicer product to work with than Jira (at least as a developer, not sure about from the management side.) I genuinely wish them success and hope they're able to grow their marketshare.

What do you think about Trello?

We use Trello for a public roadmap and Asana for internal. Trello is much simpler so that may turn off some project/product managers.

Re: Asana S-1

#34
post #18

I've found Asana to be a much, much nicer product to work with than Jira (at least as a developer, not sure about from the management side.) I genuinely wish them success and hope they're able to grow their marketshare.

Do you have up-to-date experience on both? I ask because, this year is my first time using Jira in 10 years. I was in big corp 10 years ago and we were on Jira and it was a disaster to have to use. UI was a mess and it constantly went down or went slow (big corp; self-hosted.). My current startup started using Jira Cloud recently and I found it to be much better than my past experience, and better than Asana.

I last used Asana at my last company, which I left 2 years ago. It was slow and a resource hog even on our pretty beefy work MacBook Pros. Compared to my current Jira Cloud experience in 2020, I much prefer Jira now.

Re: Asana S-1

#35
According to the filing Asana has 1.2m paying users. Each user is worth maybe $1000. That puts Asana at 1.2bn.

The median forward revenue multiple for public enterprise SaaS companies is 10x, and with 2020 revenues of 150mn that results in a 3bn market cap.

A third data point is they raised 75M 16 months ago at a $900m post money valuation. With growth at 100% annually that puts their current valuation at 2.5bn or so.

Three different 30 second valuation strategies that result in the same ballpark numbers.

Re: Asana S-1

#36

...is there a reason a ton of tech startups are dropping their IPOs today?

Today specifically? Not sure.

In today's climate? Yes. To give you an idea:

The overall market is being carried by 5 companies...all "tech" companies:

https://www.putnam.com/advisor/content/perspectives/7816

And most of the high growth SaaS companies are up YoY...by a lot:

https://imgur.com/a/xjI3JBD

Wall st is foaming at the mouth to buy up more of these companies.

Re: Asana S-1

#37
post #18

I've found Asana to be a much, much nicer product to work with than Jira (at least as a developer, not sure about from the management side.) I genuinely wish them success and hope they're able to grow their marketshare.

What do you think about Trello?

Not a fan of the board/card focused view, mainly. I think it's visually cluttered and hard to read at a glance. Asana's list view (esp. with inline subtasks) feels a lot more like a to-do list, and I prefer that UI.

Re: Asana S-1

#38
post #13

I'm not a fan of the product but at least this isn't a company built on labor exploitation or fucking up some existing ecosystem.

Guessing you don't use said labor exploiting services?

I do but try to rectify the exploitation. Always double suggested tips etc.

Re: Asana S-1

#39

Am I reading this correctly in that they had a net loss in 2019 of $50.1 (42.4 adjusted) million dollars, and then in 2020 a net loss of $118.6 (68.2 adjusted) million dollars? (bottom of page 58) And that their plan is to just continue trying to upsell and acquire new customers? Hmmmm

Yeah, what is going on at Asana? R&D costs outpacing revenue in the year before IPO really surprises me (from ~54% to ~62%). For comparison, Atlassian went from ~38% to ~36% in the year before IPO.

and to compare Atlassian was profitable for a decade when they went for IPO.

Have always admired Atlassian on how it was run, at least till 2016 they had no sales team and grew the product with self serve.

Re: Asana S-1

#40

Am I reading this correctly in that they had a net loss in 2019 of $50.1 (42.4 adjusted) million dollars, and then in 2020 a net loss of $118.6 (68.2 adjusted) million dollars? (bottom of page 58) And that their plan is to just continue trying to upsell and acquire new customers? Hmmmm

Yeah, what is going on at Asana? R&D costs outpacing revenue in the year before IPO really surprises me (from ~54% to ~62%). For comparison, Atlassian went from ~38% to ~36% in the year before IPO.

The thing that drives me absolutely bonkers with Asana (others do this as well) is that the freelancer has to upgrade their "free" account to roughly $70/month to get functionality like seeing a Timeline (think Gantt). Their pricing isn't clear that to upgrade to Premium (to get Timeline) says it's $10.99/month. It's not until you get to the next screen that it tells you it's 5x10.99/month because there is a five person minimum.

Almost none of these project management tools are built with full functionality for a freelancer who manages projects and people doing the tasks/projects, but doesn't need them to log into the project management tool.

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