31–40 of 106 posts
When will people learn? From the article: "partly my fault for building my business around organic search and failing to diversify over the years" Build real businesses, solve real business problems and stop depending on search engine SEO niche sites. One way or another either the competition eats you and write all your content with more links or search engine drops you or blacklist you then you are dead. This is NOT…
I don't get how companies can blame Google for loss of traffic. Google is going to do what it thinks will produce the best results. And if you somehow think that gives you a right to show up in those results or be there if you benefited from showing up in results in the past, that's flawed thinking.
It's perfectly normal to react and criticize failures of an almost monopolistic search engine, when the good content is outranked by inferior content.
If you depend on SEO for traffic you will go extinct one way or another. Even if you don't get black swaned by an update. SEO is a really an outdated strategy for getting traffic, something that used to be popular in the 2000s when just having a website at all put you on the map. I have seen declining search engine traffic on my sites for years but it has less to do with Google and more to do with the changing cultur…
1. There will NEVER be a time in which being forced to think about and organize your content to align with customer business objectives will be a bad idea.
2. If you're seeing lower traffic on your site and don't feel like you need to improve the content or do something different, you deserve to be losing that traffic to someone else who does.
3. SEO is not a zero sum game. Just because only one person can take the top spot for a grail keyword, that does not mean longer tailed variants or answer box results are not still valuable at driving tons of relevant traffic.
I'd suggest you take a step back and think more about what users coming to your site, or any site, would need to build trust in a brand instead of telling people to optimize their social media accounts. Followers are a vanity metric. High intent organic traffic is much more effective in the long run at communicating who you are and why someone should trust in your brand.
This was posted by me earlier here: https://news.ycombinator.com/item?id=24115881
If you depend on SEO for traffic you will go extinct one way or another. Even if you don't get black swaned by an update. SEO is a really an outdated strategy for getting traffic, something that used to be popular in the 2000s when just having a website at all put you on the map. I have seen declining search engine traffic on my sites for years but it has less to do with Google and more to do with the changing cultur…
If you depend on SEO for traffic you will go extinct one way or another. Even if you don't get black swaned by an update. SEO is a really an outdated strategy for getting traffic, something that used to be popular in the 2000s when just having a website at all put you on the map. I have seen declining search engine traffic on my sites for years but it has less to do with Google and more to do with the changing cultur…
I don't get how companies can blame Google for loss of traffic. Google is going to do what it thinks will produce the best results. And if you somehow think that gives you a right to show up in those results or be there if you benefited from showing up in results in the past, that's flawed thinking.
Earlier quoted context omitted.
It's perfectly normal to react and criticize failures of an almost monopolistic search engine, when the good content is outranked by inferior content.
Who decides what is good and what is inferior?
Earlier quoted context omitted.
I disagree with that point. People are not going to stop searching for things online, and while Google does try to capture some of that traffic and keep people on Google, it doesn't work, even when they get it right, except for the simplest of queries. Anything more involved and I always click through to read more of the source material. I don't think that will change either.
A - Agree that people will continue to search for things online. B - Google does and will continue to capture that traffic, and it will continue to get better. Case in point, I read earlier this week an article about a site devoted to celebrity net worth and how their business was eaten up by the change. C - Agree that more involved information is safe or safer. But you know, it is obvious that Google will continue t…
I think it's the best strategy. If you have a business, like the celebrity net worth one, you're in trouble. It's worth keeping in mind these days if your business has long term staying power based on the trends we know are currently underway.