I've been very interested in the behavioural economics field in general, but for some reason I always find that Ariely tends to jump too fast to conclusions. Most of his experiments I read about have other explanations that fit the data just as well. For instance, the "The Economist" subscription has another explanation to simple comparison, choice deferral . People don't really know if they'll want the online or pri…
Another issue with experiments is that they are not realistic scenarios. For example, in the Economist experiment no one actually paid any money. Which makes it basically worthless. We’ve often found in economics research that what people say they will do and what they actually do is very different. Moreover, studies only find that some % act irrationally but then it’s reported as if everyone did.
Now obviously humans are not totally rational, but it does us a disservice to act as if we are so terrible at decisions all of the time.