31–40 of 82 posts
P.S. Doesn't this new typeface somehow remind you of Windows Phone 7's one?
[1] http://spiekermann.com/en/nokia-sans-character/ [2] http://www.flickr.com/photos/21709201@N00/4263893860/
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> you're inevitably going to have an enormous marketing budget If your products are actually good and/or desirable, you may discover that the marketing budget can be reduced and the surplus money be used to develop the next generation good and desirable products.
You missed my point, which is frustrating, because I lawyered up my (simple) point with a whole lot of extra words exactly to avoid this unproductive branch of the discussion.
Chrome 9.0.597.83 beta for Linux does not do a very good job with the kerning on that page. Not sure if it's bad hinting or just poor rendering, though.
font-family: 'Nokia Pure Text', Arial, sans-serif;
This is an insurmountable problem with branded fonts; they only work if you load the branded font on every computer that will ever brush up against it. This means your Word documents will look like crap when you send them to an outside company. This means your web site that proudly uses the font will look like... umm... some generic sans-serif font when you use it on your web page.
The problem is insurmountable because, to fix the problem, you will have to convince everybody in the world to install it on their machine, which will require you to release the font for unrestricted use. A custom company-branded font with unrestricted use is an oxymoron.
This is awesome. With this new beautiful, strong font acting as a multiplier of the huge competitive advantage they got by opting for Windows Phone 7, both iPhone and Android are doomed.
Nokia is a global company that does many tens of billions of dollars a year in revenue. Believe it or not, they did not commission a new typeface to impress Reddit and HN. This is not part of their plan to take on iOS and Android. So, I don't understand the point you're making with your comment. Are you suggesting that everything at Nokia come to a complete standstill until they can placate smartphone pundits? It's j…
Chrome 9.0.597.83 beta for Linux does not do a very good job with the kerning on that page. Not sure if it's bad hinting or just poor rendering, though.
That is because you are looking at Arial or sans-serif, not at "Nokia Pure Text"... assuming you did not download and install the font on your computer. Check the .css: font-family: 'Nokia Pure Text', Arial, sans-serif; The only thing that is "Nokia Pure" on the web page is the .gif images of the sample text. This is an insurmountable problem with branded fonts; they only work if you load the branded font on every co…
@font-face {
font-family: 'Nokia Pure Text';
src: url('/other_files/Brand_Book_v2.2_2011/Fonts/puretext/nokiapuretext-webfont.eot');
src: url('/other_files/Brand_Book_v2.2_2011/Fonts/puretext/nokiapuretext-webfont.eot?iefix') format('eot'),
url('/other_files/Brand_Book_v2.2_2011/Fonts/puretext/nokiapuretext-webfont.woff') format('woff'),
url('/other_files/Brand_Book_v2.2_2011/Fonts/puretext/nokiapuretext-webfont.ttf') format('truetype'),
url('/other_files/Brand_Book_v2.2_2011/Fonts/puretext/nokiapuretext-webfont.svg#webfont4UxFerZx') format('svg');
font-weight: normal;
font-style: normal;
}
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You missed my point, which is frustrating, because I lawyered up my (simple) point with a whole lot of extra words exactly to avoid this unproductive branch of the discussion.
Yay HN circa 2011!
Earlier quoted context omitted.
Nokia is a global company that does many tens of billions of dollars a year in revenue. Believe it or not, they did not commission a new typeface to impress Reddit and HN. This is not part of their plan to take on iOS and Android. So, I don't understand the point you're making with your comment. Are you suggesting that everything at Nokia come to a complete standstill until they can placate smartphone pundits? It's j…
Would you buy Nokia shares now and hold them for five years?