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How Gorillaz could dominate a post-Covid world

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Re: How Gorillaz could dominate a post-Covid world

#32
post #17

I think you mean "Gorillaz type bands" or something. And even that... Live shows will certainly be impacted, but to think that you need bands to become virtual characters is kind of extreme. The Beatles were purely a studio band for much of the time they dominated. That's nothing new. Multitrack recording has been around forever, so recording your part at home isn't that big a deal, especially now that home equipment…

Great comment, just wanted to point out that musicians also get (tiny) royalty from their music on YouTube (when it’s uploaded officially or marked with the algorithm).

Yeah, tiny is the key word. Really, really tiny. Very small on Spotify as well.

It's just so different from when I was young, and people would call into a radio station, getting busy signals over and over, just on the chance they'd pick up and the further chance they'd actually play the song you requested. You had a real incentive to buy the record.

Re: How Gorillaz could dominate a post-Covid world

#33
post #8

I "attended" the Fortnite Travis Scott event; I was actually quite impressed. https://www.youtube.com/watch?v=wYeFAlVC8qU (undersells it because it's a cinematic view not how you actually see it in game) It reminded me of demoscene programs in a way although not as intellectually stimulating. It's early days for the medium but as VR gets cheaper I can't see why it won't become a normal thing in the west to have virtu…

Can you describe what this experience is like for the attendees? Are all of the attendees transported into all of these environments with full control of their character given constraints like being underwater, flying through the air, etc? I've played video games my entire life, but not Fortnite, so I find this absolutely fascinating as a future medium.

You wait in a loaded area and then the game locks you into an area of the map then the enormous Travis Scott figure appears and dances about.

You can still move around in the game but the game applies external forces to you to throw you around and put you in the different environments etc.

Re: How Gorillaz could dominate a post-Covid world

#34

I think you mean "Gorillaz type bands" or something. And even that... Live shows will certainly be impacted, but to think that you need bands to become virtual characters is kind of extreme. The Beatles were purely a studio band for much of the time they dominated. That's nothing new. Multitrack recording has been around forever, so recording your part at home isn't that big a deal, especially now that home equipment…

I think there is a bigger subset for "virtual idols" in Japan that have already existed. They have also automated the singing part (see the Vocaloid Hatsune Miku). And they already have had concerts where people attend. Also they have started making "virtual YouTuber" (Kizuna_AI). This would all go to the point of just starting to make an AR/VR type of experience rather quickly.

Yeah, Kizuna AI-like Vtubers are flourishing in Japan and several other countries now. I'm only familiar with Hololive, but their streams reach 100k live viewers periodically with all the world's languages presented in their chats. There are also international chapters in China and Indonesia, and also a worldwide English audition just finished up recently. 'Independent' vtubers and 'Networked' (Hololive, Nijisanji) are also performing ads in radios and promoting themselves in Akihabara. It's dizzling.
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