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Facebook to Buy Giphy for $400M

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Re: Facebook to Buy Giphy for $400M

#31

Instagram seemed expensive at $1bn in 2012 and ultimately turned out to be a very savvy buy, so I feel like I should trust Facebook on this one. I'm kinda surprised Imgur hasn't sold in a similar way yet, it seems to have slightly more sense of community than Giphy which is more broadly known as a search engine for GIFs.

Yikes. Feels like my privacy is leaking again. Time to find some alternative.

Re: Facebook to Buy Giphy for $400M

#32
post #6

Congrats to giphy I guess? But I'll be honest, any time I've ever used them as an extension in slack or anywhere, and tried to get relevant gifs, I got back some really bad results. I'll never fully understand why they're so successful short of just dominating the market through sheer popularity. I remember switching our team over to rightgif and the difference was astounding given the fact that giphy has millions up…

Finally! THIS, rightgif, is exactly what at least 90% of people wanting to use. But another commenter on this very thread mentioned they pretty much just did SEO. Arrgh, hate it.

Re: Facebook to Buy Giphy for $400M

#33
post #11

I would not be surprised if the blatant copyright infringement that is rampant on Giphy has scared off potential buyers in the past. I know, I know, there's an argument that it's fair use, but that doesn't mean that legal costs won't be incurred to make that argument, nor that the argument will be ultimately successful. I suppose if there's any company that's able to take on that legal risk, it's Facebook.

Ianal but isn't this what the DMCA safe harbor is about? Comply with takedown requests and you are fine.

Re: Facebook to Buy Giphy for $400M

#34
post #19

Damnit, I turned down a follow-up interview with Giphy years ago since I didn't think they were sustainable and I had been burned by startups in the past. Shows how much business sense I have!

It happens. I turned down a job at Shazam very early on because I couldn't understand what on earth their business model was. They were recently acquired by Apple for (coincidentally) $400m. https://en.wikipedia.org/wiki/Shazam_(application) The actual start up I founded instead fizzled into administration.

Re: Facebook to Buy Giphy for $400M

#35

Giphy shows good results but the search is quite slow IMO, I hope this improves in the future. If you haven't read Facebook by Steven Levy I recommend it, the book explains quite well what happened after the acquisitions of Instagram, Whatsapp, and Oculus.

Yikes. Feels like my privacy is leaking again. Time to find some alternative.

Re: Facebook to Buy Giphy for $400M

#36
post #6

Congrats to giphy I guess? But I'll be honest, any time I've ever used them as an extension in slack or anywhere, and tried to get relevant gifs, I got back some really bad results. I'll never fully understand why they're so successful short of just dominating the market through sheer popularity. I remember switching our team over to rightgif and the difference was astounding given the fact that giphy has millions up…

I've always thought part of the "charm" of Giphy in Slack is that does give you those somewhat silly or "not exactly what I was looking for but actually this is funnier" type of GIFs. The couple of times I have tried to use it to search for a very specific GIF (like searching for a specific clip from a movie) it hasn't really worked, but whenever I use it for more general stuff like "/giphy cardio sucks" or "/giphy h…

This is kind of the charm we like in our slack. We have preview turned off so you can't cycle through, you just get whichever one it picks. It can be amusing.

Re: Facebook to Buy Giphy for $400M

#38
post #28

Per Crunchbase, they raised $150M total, with the last raise being $72M in 2016: https://www.crunchbase.com/organization/giphy This might not have been a 10x acquisition. EDIT: The Information is saying the price was $300M + bonus, and a 50% drop from the valuation in 2016. https://www.theinformation.com/briefings/4fbc4a

Most likely because their operational costs are borderline obscene due to reliance on Google Cloud for their ML pipeline and moving all their metadata to dynamodb.

ML? For what? It’s not like it finds the GIF you’re looking for. Serious question.

Re: Facebook to Buy Giphy for $400M

#39
post #37
post #27

It’s a Trojan horse play. Giphy is used by all of FB’s competitors, including Tik Tok. Scummy imo.

TikTok could switch to Tenor, which is already what Discord and a few other services use.

I assume they must. Otherwise analytics sent to Giphy would make it too easy for FB to track growth.

Re: Facebook to Buy Giphy for $400M

#40
post #11

I would not be surprised if the blatant copyright infringement that is rampant on Giphy has scared off potential buyers in the past. I know, I know, there's an argument that it's fair use, but that doesn't mean that legal costs won't be incurred to make that argument, nor that the argument will be ultimately successful. I suppose if there's any company that's able to take on that legal risk, it's Facebook.

Are short clips that you see on Giphy a legal risk?
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