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Shopify CTO: our platform is now handling Black Friday level traffic every day

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Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#31
post #19

Most of the items I have ordered from non-Aamazon small businesses during COVID-19 crisis is backed by Shopify platform. Their checkout form has a very unique layout so it is easy to tell without looking at the page source.

Is Shopify’s form the one that has awesome address autofill? I love that because my street name is like 40 characters long, it doesn’t even fit in the legacy IT systems used by utilities.

Yes, they do have autofill.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#32
It'll be interesting to see if this results in much extra revenue for Shopify. They have extended their free trial from 14 to 90 days, and if a lot of the traffic is via new merchants, I assume some percentage of them may close the store once their brick and mortar opens back up. (That may be sooner than a full resolution of the pandemic - Texas for example announced retailers can all open back up in a week for pick-up orders)

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#33
I am presently scaling a client on Shopify who started at a 30k a month ad budget. Today we scaled past $8,000 per day (So a little under 250k a month). I fully expect and we'll hit $500,000 a month in ad spend for them monthly probably in the next 2 weeks. The combination of increased screen time and major companies pulling ad dollars has cratered media prices, and in the process, created a once in a decade opportunity for DTC brands that have cash on hand and are ready to scale up production. This announcement from Shopify themselves surprises me not at all.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#34
post #29
post #13

I hold a pessimistic viewpoint because it's a lot more insightful to look at losses than it is gains. With so much brick-and-mortar retail shut-down, retail has to happen somewhere, so it's going to happen online. Increases in product sales online could result in net declines for the product group when you factor in the loss of B&M sales. I think the logical result here is pretty well-represented in how some public c…

Amazon not only recovered their dip, but renewed their 52 week max several times already. And they don't even make much from online retail. To make matters more interesting, AWS seems to be _much_ busier than usual, and spot capacity is all but gone, at least at the price we were paying before. I'm not even sure why that is.

Because people are online more since they can’t go outside.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#35
post #29
post #13

I hold a pessimistic viewpoint because it's a lot more insightful to look at losses than it is gains. With so much brick-and-mortar retail shut-down, retail has to happen somewhere, so it's going to happen online. Increases in product sales online could result in net declines for the product group when you factor in the loss of B&M sales. I think the logical result here is pretty well-represented in how some public c…

Amazon not only recovered their dip, but renewed their 52 week max several times already. And they don't even make much from online retail. To make matters more interesting, AWS seems to be _much_ busier than usual, and spot capacity is all but gone, at least at the price we were paying before. I'm not even sure why that is.

I think I've seen the number +15% for traffic. Lots of video conferencing/entertainment/online shops will have increased traffic.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#36
post #27
post #10

Earlier quoted context omitted.

> I think the general population has not yet appreciated the possible severity of the ensuing economic downturn. My fear as well. The swiftness and ferocity of this downturn is like nothing ever, AFAIK. 22 million out of work in 4 weeks. Many are unlikely to get their jobs back. So while certain companies are seeing upticks due to logistics of the lockdown, I don't think it's safe to assume it would continue long aft…

> Many are unlikely to get their jobs back. Their original job? Sounds plausible. Any job? Surely that would be a political choice for their respective governments? Unless there’s a reason we can’t repeat the famous infrastructure jobs programs from a century ago - I’m no economist, so I genuinely don’t know, but Hoover Dam Mark 2 sounds good to me.

> Unless there’s a reason we can’t repeat the famous infrastructure jobs programs from a century ago

That had positive effects in the USA, but in Europe the economic woes of the 1930s led to WWII.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#37
post #29
post #13

I hold a pessimistic viewpoint because it's a lot more insightful to look at losses than it is gains. With so much brick-and-mortar retail shut-down, retail has to happen somewhere, so it's going to happen online. Increases in product sales online could result in net declines for the product group when you factor in the loss of B&M sales. I think the logical result here is pretty well-represented in how some public c…

Amazon not only recovered their dip, but renewed their 52 week max several times already. And they don't even make much from online retail. To make matters more interesting, AWS seems to be _much_ busier than usual, and spot capacity is all but gone, at least at the price we were paying before. I'm not even sure why that is.

> AWS seems to be _much_ busier than usual, and spot capacity is all but gone, at least at the price we were paying before. I'm not even sure why that is.

With so many people inside everyone is using online services: streaming, shopping, chatting, video, audio, gaming.

Almost anything "online" is very likely to run at least something on AWS these days.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#38
post #5

Really? What are people buying?

Everything! Art prints, books, photo books, workout gear, gardening equipment, seeds, kitchen equipment. Purchasing tangible items seems to bring more joy than it did two months ago.

If anyone is looking for a good way to support an arts non-profit with their stimulus check, checkout Aperture, they are having a huge sale on books. I'm not affiliated; I just like photo books.

https://aperture.org/shop/books/library-sale/library-sale

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#39
post #33

I am presently scaling a client on Shopify who started at a 30k a month ad budget. Today we scaled past $8,000 per day (So a little under 250k a month). I fully expect and we'll hit $500,000 a month in ad spend for them monthly probably in the next 2 weeks. The combination of increased screen time and major companies pulling ad dollars has cratered media prices, and in the process, created a once in a decade opportun…

I'm seeing the opposite. I'm seeing clients who are able to turn off a $30k/mo ad budget and instead seeing sales double based on such an increase in organic traffic from strong SEO.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#40
post #18
post #9

Same here. We have provide a warehouse management system specifically for e-commerce warehouses, as SaaS. We are (one of) the biggest player in the Netherlands, and since "social distancing" started here 4 weeks ago we see Black Friday 2019 levels of orders every day, for 4 weeks straight now. We have some customers that saw there orders come to a stop, even a few bankruptcies already. But almost all see a 30-40% big…

Same in France, most makeup brands are x2-x3, fashion is x1.5 to x6 In France there is no increase of unemployment, instead they are at home getting paid, I guess they have a lot of money to spend as they can't party or go the restaurant It is actually quite visible here : https://contentsquare.com/covid-19-ecommerce-impact-data-hub...

Only 9 million people in furlough (with gov benefits); so a third of the working population. The economic shock is going to be brutal.
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