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How to brainstorm great business ideas

indiehackers.com

31–40 of 88 posts

Re: How to brainstorm great business ideas

#31

I am a serial idea writer and I have to agree with the author. Ideas are inherently valuable, maybe not financially, but they're valuable to have and valuable to society to share. It makes me angry that people actually believe ideas are inherently worthless. Or that without any code or implementation they're worthless. It's a meme that needs to die. It's like having your cake and eating it too. Here's a free idea for…

I think the ideas being worthless meme is an over-correction of the person that thinks the idea is all of the value and wants to hire an engineer to 'just do the implementation' for little reward. Ideas have value, and someone who can unite people with a clear vision can do incredible things but the implementation is a big part of the actual difficulty and usually you have to update the idea as you learn more from th…

> (Exceptions might be things like General Relativity and initial Bitcoin paper)

If we look at this in a strict sense then those are implementations as well, just theoretical ones.

I consider a scientific pager, a thorough technical specification or a rich, well-structured design document not 'just' ideas anymore. So in a sense those examples actually don't relativize your point, but strengthen it.

Ideas are usually much more vague, they point in a general direction. Another interesting fact about them is that they are often incremental, small and pragmatic, but they are just as much ideas as the big, exciting ones.

Smaller, more practical ideas are my personal bread and butter. They also need to be taken apart, composed into a sound plan and implemented, but they don't ask for much.

Re: How to brainstorm great business ideas

#32
post #6

Fantastic post. Lots of weight on the problem discovery area which is the right move and engineers turned entrepreneurs skip this step a lot. I know I did. A book recommended by YC's Aaron Epstein is The Mom Test[0]. The first 50-60% of the book is dedicated to how to discover problems with end clients/users that are worth tackling. I have used the techniques personally and it's great to see what users say is a huge…

This book is incredibly helpful - I just wish they'd do a follow up book around how you interview users on your product once it exists.

I guess the same principle applies "tell me about a new feature you want for our product... Did you actually try to find a workaround? No" *X probably isn't a feature we should prioritize top then

I'd love to see more examples of ways to get good existing product feedback.

Re: How to brainstorm great business ideas

#33

It’s a nice framework for many ideas I suppose, but there too many examples of “non-obvious” “stupid ideas” with no market or problem to solve that eventually succeed. And plenty of successes that were not innovative but had great execution. Like most things in life timing is everything and we only know the right timing and “ideas” in hindsight.

Can you give some examples of said stupid ideas?

Re: How to brainstorm great business ideas

#34
The big nugget to me from my own experience is pricing. Early or inexperienced business founders charge too little. They charge just enough to make some money but not offend the wallet of the customer. This is all wrong - if your solution provides a real ROI then companies will pay a lot for it. Of your solution costs $1000 to solve a $1000000 problem then you are an idiot and priced too low by an order of magnitude.

Re: How to brainstorm great business ideas

#35
This is good advice, but I think the fundamental issue for many people is that they are looking for a formula to supplement their own brain.

In reality there are many classes of successful businesses. It’s hard to explain the success of a restaurant franchise and of flappy bird in the same formula except to over generalize it as, “decent idea with decent execution and decent timing in front of a decent audience.”

I do think posts like this are very helpful at eliminating dead end habits. I know I’m guilty of searching for a lock.

Re: How to brainstorm great business ideas

#36

I am a serial idea writer and I have to agree with the author. Ideas are inherently valuable, maybe not financially, but they're valuable to have and valuable to society to share. It makes me angry that people actually believe ideas are inherently worthless. Or that without any code or implementation they're worthless. It's a meme that needs to die. It's like having your cake and eating it too. Here's a free idea for…

It might be more accurate to say that ideas are plentiful.

Re: How to brainstorm great business ideas

#37

It’s a nice framework for many ideas I suppose, but there too many examples of “non-obvious” “stupid ideas” with no market or problem to solve that eventually succeed. And plenty of successes that were not innovative but had great execution. Like most things in life timing is everything and we only know the right timing and “ideas” in hindsight.

Can you give some examples of said stupid ideas?

Letting strangers sleep in your empty rooms?

I grew up in a high-crime city in the US which shaped my perception of the world, thus AirBnB sounded like madness to me when I first heard of it.

Re: How to brainstorm great business ideas

#39

Points 2 and 3 are almost identical for every single business on Indie Hackers. Subscription model. Internet delivery, with email and social media marketing. After that, you're back to the square 1 of "now I need an idea". The post had some good points, but for the IH audience I'm not sure it would change much about how they analyse business ideas.

An Indie Hacker isn’t going to buy a pub, or start a VC fueled startup for that matter. OTOH under the umbrella of internet delivered ideas there is a lot of choice as what to work on! And the internet bit could be trivial with most of the legwork going on in real life, or it could be a pure internet play all online with a rich app.

Re: How to brainstorm great business ideas

#40
post #6

Fantastic post. Lots of weight on the problem discovery area which is the right move and engineers turned entrepreneurs skip this step a lot. I know I did. A book recommended by YC's Aaron Epstein is The Mom Test[0]. The first 50-60% of the book is dedicated to how to discover problems with end clients/users that are worth tackling. I have used the techniques personally and it's great to see what users say is a huge…

I loved the mom test so much, I created a summary slide deck. I used the content in every seminar and talk on Entrepreneurship.

https://www.slideshare.net/mobile/xamde/summary-of-the-mom-t...

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