Facebook is killing it. It's harder than ever to justify spending a lot of money on Google.
This is the same Facebook that inflated view numbers? We ran Facebook ads when I was there and they just didn't convert at all. It was pissing money away. We got better engagement from posting on Twitter for free.
Just a little anecdote. I've never purchased anything I've seen in an online ad except Facebook and Instagram.
Their targeting is so good that I almost don't mind seeing the ads.
Ugh, one of the graphs is for YoY decline in CPC rates, but it it shows 2015 at the right and 2019 at the far left . Who does that? And it shows it by quarter, so is this a rolling window? Then: > As long as Google can keep growing the blue line -- growth of paid clicks faster than the red line its ad click deflation -- then it is golden. > Every three months Google has to find faster ways of expanding the total numb…
Newest-left graphs would make sense in analysis domains that consider “the most recent time interval” exponentially more important than “the least recent time interval”, and would display the most valuable data (most recent) correctly on mobile screens of any width leaving truncation to cut off ancient histories.
There is no such thing. People still buy online marketed products a magnitude times more than non-marketed products. In fact, advertisement techniques are now so advanced that consumers believe they were not "influenced" in their purchasing decisions. "Hahaha, my ad-blocker and 7 proxies make me un-trackable"
> advertisement techniques are now so advanced that consumers believe they were not "influenced" in their purchasing decisions. This isn't a new thing. People have believed that for the entire existence of advertising, and it has never been true.
It isn't a new thing, but the false belief among tech elites that by using ad-blockers or a tool like Thor you are unaffected by modern marketing technologies is new and perhaps naive.
You'd have to boycott street ads, tv and radio, our financial system, reputable news sources, friends who use cellphones near you, and more to actually remove marketing influence from your life.
The cookie will be dead in 2 years and every DSP has a plan to continue operating normally.
These graphs suck, but it looks like last quarter was a much lower decrease than the past. That doesn’t fit the articles argument that CPC is falling off a cliff and google is trying to hide it.
I think you are conflating the seller and buyer side. In Google's case the CPC is actually a revenue and they do not see it as cost as the marketers you described. So from marketers' POV, yes, conversion makes more sense. From Google's POV they couldn't care less I think. And the important thing is the trend, not the actually quarterly numbers anyway. Which I assume would be the same even if we took a look at the con…
Google absolutely cares about conversions. Customers that don't see conversions will eventually stop doing business. Iirc in the early days of google analytics one of the much touted features was the ability to connect google ad clicks to the conversion funnel.
Also Google cares about conversions because if they can get people tracking down funnel they can better optimise to get to to pay more for less impressions/clicks, and the now unused space can be sold elsewhere. When done right it's win/win.
Ugh, one of the graphs is for YoY decline in CPC rates, but it it shows 2015 at the right and 2019 at the far left . Who does that? And it shows it by quarter, so is this a rolling window? Then: > As long as Google can keep growing the blue line -- growth of paid clicks faster than the red line its ad click deflation -- then it is golden. > Every three months Google has to find faster ways of expanding the total numb…
Newest-left graphs would make sense in analysis domains that consider “the most recent time interval” exponentially more important than “the least recent time interval”, and would display the most valuable data (most recent) correctly on mobile screens of any width leaving truncation to cut off ancient histories.
They're also used to make age the X axis without requiring the time period to be specified somewhere else.
After 10 years of spending 100k on average per month, we stopped spending in 2019 and put money into cold calling. Conversions tripled and we could only spend half our yearly budget in our call campaign. Google is expensive and returns now suck even more than they did in 2017.
> we stopped spending in 2019
I presume the profit (LTV compared to your $100k) dropped below some expected return for your fixed investments?
Was that due to competition, or some other factor?
I am guessing that it isn't actually due to Google, but due to the advertising marketplace?
I wish that shareholders would frequently vote on what data is included in the financial reports. Either that or have the SEC be much much more pressing on the issue. Perhaps even a minority of shareholders (say 30%) should be allowed to enforce data publication rules. Why should the management decide on which data is disclosed and which is not? It should rather be entirely decided by the management's supervisors, th…
After 10 years of spending 100k on average per month, we stopped spending in 2019 and put money into cold calling. Conversions tripled and we could only spend half our yearly budget in our call campaign. Google is expensive and returns now suck even more than they did in 2017.
What is this product? When people cold call me to sell me investment advice I hang up. When I get a betterment / personal capital / fidelity advert in my feed talking about their new whatever, I'm at least mildly interested and sometimes click through. Do people really fall for the boiler room stuff still - it's VERY hard to believe that beats google / facebook / instagram (for product sales) etc
At least as of 10 years ago, national (USA) TV networks have a ton of commercials about investing and “wealth management” from massive financial institutions. It must be a massive market with plenty of uncommitted customers to claim.
This is the same Facebook that inflated view numbers? We ran Facebook ads when I was there and they just didn't convert at all. It was pissing money away. We got better engagement from posting on Twitter for free.
Just a little anecdote. I've never purchased anything I've seen in an online ad except Facebook and Instagram. Their targeting is so good that I almost don't mind seeing the ads.
> Their targeting is so good that I almost don't mind seeing the ads.
Wouldn’t that make you more apprehensive of their ads? As it’d be more likely to lead to you parting ways with your money.