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How to proceed when you run out of cash, but you still believe?

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Re: How to proceed when you run out of cash, but you still believe?

#31
What strikes me as odd is how unstylish everything in that post and on the fashion taste api website is.

Is that intentional? Because I would think with $3.5M in funding, you can hire professional photographers, models and stylists to make the photos and the videos. And a webdesigner to make the site.

The appstore pages look better. And you have good ratings from thousands of users. So why do you want to close it down? How many users do you have and what are your running costs?

Re: How to proceed when you run out of cash, but you still believe?

#33
post #26

As someone who is interested in one day starting my own business, I have nothing but respect for someone who has the guts to follow through with that and pursue their vision. That being said... why did you (or if anyone else can chip in) decide to chase funding when you didn't have a business model? Maybe I'm being naïve here, but isn't it kind of crazy to raise 3.5M in funds for a business that has no plan but to be…

The real question is who invested, and why? Even though being an investor doesn't mean being smart at it, it's still a signal that those guys are/were onto something and needed the cash to accelerate/deploy. $3.5M for such a small remote team though... I'm not running the numbers but they were cash burning big time, for a long time.

Re: How to proceed when you run out of cash, but you still believe?

#34

Looking at your own brand homepage, my impression is that it is too technical. I had expected to see many instagram-like pictures of people who demonstrate that they have managed to dress better by using your product. Isn't your value proposition that people can dress better? Maybe I have overlooked it but I think you have the perfect software to run an online shop. Pay influencers to use your product and viewers who…

Thanks bumblebee4 - fashiontasteapi.com is a the b2b side of the company and the value prop is that we can help retailers automatically classify clothes and understand/classify people. It is for technical and business people, not the end consumer. This is a line of business we were just starting, and hopefully will continue.

The consumer website is chicisimo.com :)

Re: How to proceed when you run out of cash, but you still believe?

#37
post #2

That’s an interesting article. To me, that company should have been really valuable and done really well especially in the retail clothing industry. I wonder if it’s more luck and connections than anything that has to do with product when forming a company

The name of the successful version of this company is "Stitch Fix"($2.39B market cap).

> we haven’t found a relevant business model

> We are a team of 8. We are 2 full-stack, 1 iOS, 1 Android and 4 product people.

It's a bad sign if your company is 50% product people and you can't establish product-market fit, especially with a "whale" for a competitor.

I guess it wouldn't be unheard of for a conglomerate like LVMH to acquire, but I'm not sure there's enough traction to justify a scenario like that.

Re: How to proceed when you run out of cash, but you still believe?

#39
post #21

Earlier quoted context omitted.

GP is trying to subtly let you know that you've significantly reduced negotiation leverage with any potentially interested party. There no benefit to you to publicly state your cash position.

Any interested party will get access to the books and have that information anyway.

The buyer, yes. But now they can't even spin this as strategic or synergetic. It's obvious and public that it hasn't been a commercial success yet. Granted, that's usually overstated and I don't think it makes much of a difference to most people. But it's something.

But hey - we all got an interesting read out of it.

Re: How to proceed when you run out of cash, but you still believe?

#40
post #26

As someone who is interested in one day starting my own business, I have nothing but respect for someone who has the guts to follow through with that and pursue their vision. That being said... why did you (or if anyone else can chip in) decide to chase funding when you didn't have a business model? Maybe I'm being naïve here, but isn't it kind of crazy to raise 3.5M in funds for a business that has no plan but to be…

"Maybe I'm being naïve here, but isn't it kind of crazy to raise 3.5M in funds for a business that has no plan but to be acquired by someone else?" That's a sane question. IMO it's the current financial environment that encourages such "leap without looking" strategies. Fear of missing out is huge right now. I know of a startup that received a multi-million valuation and many more million in funding. They don't even…

FOMO has always been present.

What's changed is that debt is almost free. That allows VCs to take (very!) speculative bets for relatively low risk. They know that if each of their portfolio companies has a 10% chance to reach 30x returns, investing in 10 companies should pay off.

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