https://www.amazon.com/You-Want-Start-Brewery-Lagunitas/dp/1...
So You Think You Want to Open a Brewery (2014)
31–40 of 303 posts
Re: So You Think You Want to Open a Brewery (2014)
#32My uncharitable pet theory is this: A certain class of men (sometimes women, but it's almost always men) get interested in something and then desire to make it part of their identity. That in turn means they want to convey that they are more into it than other people. Their passion expresses itself as competition.
Most people that aren't really into beer don't like hops and bitterness. It is very much an acquired taste. So liking hoppy beers is a good signal that "look how much more into beer I am than you!" Even better — and this is always a good signal that bros have shown up to suck the fun out of your hobby — there is a number you can use to measure it. Menus show IBUs so a table full of dudes can pick their poison and show how hardcore they are.
I like some amount of hops, but I've had beers that literally just taste like hop tea. The flavor just dominates everything else and leaves little room to enjoy all of the fun nuances you can get from the actual brew.
Before IPAs it was porters with the darker the better. Or Belgian beers with competitions to see who can handle the highest ABV. It's always about getting the best score and not just, you know, enjoying some beer.
My favorite Tweet ever was someone who described this process that dudes do where they show up, take over a hobby, and drive all the fun out (and thus women) as "MENTRIFICATION". It is my new favorite word.
See also: Riding bicycles, listening to music (ugh audiophiles), metal guitarists playing 64th note scales, etc. I can't wait for the day that bros discover knitting and it becomes nothing but a race to see who can make the longest scarves.
Re: So You Think You Want to Open a Brewery (2014)
#33Quoth the article: > Being intimately aware of the financial health of your company might not be glamorous, but it is as important as monitoring your fermentations or selecting hops. At the advice of a therapist, a friend of mine started looking for things which bring him joy, with the phrasing, "I love $X. It brings me joy." We started doing it together, and I've also started doing it on my own. I realized that one…
On the flip side, obviously only if it's something you can manage to do, this is also a good litmus test for whether you should just hire someone to help you out.
* If you don't care about having a clean house and don't enjoy cleaning: Don't worry about it.
* If you do care about having a clean house and don't enjoy cleaning: Learn to enjoy cleaning (as you have), or hire someone to help clean.
* If you do care about having a clean house and don't mind cleaning: Clean it yourself.
To bring it back to the topic at hand, I'm quite surprised to see the article dismiss the idea of hiring an accountant to manage your books and give you a general sense of your financial health/etc. I think it could be well worth the money, especially if the most likely alternative is (as it is for most people I would imagine) to just ignore it.
That doesn't mean you have to be ignorant of the financial health of your company, in fact just the opposite: A good accountant will let you know about problems you would've been ignorant of before they even arise.
Re: So You Think You Want to Open a Brewery (2014)
#34Earlier quoted context omitted.
This is a west coast phenomenon, I’ve found the Midwest and east coast to have a lot more variety. It feels in Seattle like beer bars have a “token” stout in the same way that they have a single house wine. Hops must be what sells though.
>Hops must be what sells though. I'm increasingly suspicious that (typically) high relative ABV of high-IBU beers is a significant factor in influencing consumer choice, perhaps moreso than hops enthusiasts would like to admit.
(see the Alcohol By Volume graph).
I'd love to see data on sales of beer in relation to ABV though.
Re: So You Think You Want to Open a Brewery (2014)
#35I live in Seattle where the IPA thing is just out of hand. My uncharitable pet theory is this: A certain class of men (sometimes women, but it's almost always men) get interested in something and then desire to make it part of their identity. That in turn means they want to convey that they are more into it than other people. Their passion expresses itself as competition. Most people that aren't really into beer don'…
It is kind of unfortunate because there should really be nothing gender specific about cycling.
Re: So You Think You Want to Open a Brewery (2014)
#36I live in Seattle where the IPA thing is just out of hand. My uncharitable pet theory is this: A certain class of men (sometimes women, but it's almost always men) get interested in something and then desire to make it part of their identity. That in turn means they want to convey that they are more into it than other people. Their passion expresses itself as competition. Most people that aren't really into beer don'…
Re: So You Think You Want to Open a Brewery (2014)
#37My personal taste complaint with a lot of people who open a brewery... Everyone seems to think that more hops = better beer. There are so many other possible flavors and types to a beer than some type of IPA that is absolutely overloaded with hops. But that seems to be a very common type of thing to brew. When I open something and am assaulted with the aroma of hops, it's not appealing anymore. It was interesting 7-8…
This is a west coast phenomenon, I’ve found the Midwest and east coast to have a lot more variety. It feels in Seattle like beer bars have a “token” stout in the same way that they have a single house wine. Hops must be what sells though.
I feel your comment about the "token" stout; I used to go to the Refuge (https://www.refugesc.com/) quite often but one of the reasons I stopped is because their beer list is so overwhelmingly Belgian and I just want a regular stout or porter now and again.
Re: So You Think You Want to Open a Brewery (2014)
#38My personal taste complaint with a lot of people who open a brewery... Everyone seems to think that more hops = better beer. There are so many other possible flavors and types to a beer than some type of IPA that is absolutely overloaded with hops. But that seems to be a very common type of thing to brew. When I open something and am assaulted with the aroma of hops, it's not appealing anymore. It was interesting 7-8…
You're telling me. I've been into craft beer for around 8 years, a bit after IPAs really took off in the US. I have acid reflux, and nothing triggers it more consistently and quickly than having an IPA. It just tastes like straight up acid to me. I equate people who like really strong IPAs to people who are into extreme hot sauce just for the sake of injuring themselves with something that's overly hot. Is there real…
Yes, there is good, tasty flavor to hops, provided you're not on the sensitive side of the bitter tasting spectrum. The bitter flavor overwhelms everything for some, but not all.
If you're curious, there are bitter tasting test strips like these which not everyone is sensitive to. https://www.amazon.com/Nasco-PTC-Paper-Strips-Vial/dp/B001D7...
Re: So You Think You Want to Open a Brewery (2014)
#39My personal taste complaint with a lot of people who open a brewery... Everyone seems to think that more hops = better beer. There are so many other possible flavors and types to a beer than some type of IPA that is absolutely overloaded with hops. But that seems to be a very common type of thing to brew. When I open something and am assaulted with the aroma of hops, it's not appealing anymore. It was interesting 7-8…
Every brewery I've been to offers lagers. They can be hit or miss though since it's harder to mask off notes in them. The session ipas (low abv / preferably low ibu) are usually more dependable at small breweries. I personally like the crisp juiciness of those provided they don't overdo it with the hops. I can't stand the syrupy IPAs/double IPAs, fortunately those have been waning in popularity. They were fun for a b…
Re: So You Think You Want to Open a Brewery (2014)
#40I live in Seattle where the IPA thing is just out of hand. My uncharitable pet theory is this: A certain class of men (sometimes women, but it's almost always men) get interested in something and then desire to make it part of their identity. That in turn means they want to convey that they are more into it than other people. Their passion expresses itself as competition. Most people that aren't really into beer don'…
Wow this is all incredibly sexist.