Earlier quoted context omitted.
Ah, mindless, out-of-context quotes. What next, the Ghandi line about laughing/winning/etc.? This is a kit for microcontroller enthusiasts. It is not meant as some sort of alternative to anything Apple or Android or Palm or Nokia, except jokingly and in the minds of people not actually reading that page closely.
Until someone does something really interesting with it, sparks an idea, and then starts developing it as a retail product.
The punchline being, of course, that sometimes a toy is just a toy, no matter what you end up doing with it.