Earlier quoted context omitted.
I agree with you that humans are very different from optimization machines in that they have some freedom in what they choose to optimize. Alan Newell made this point a long time ago, back then attempts were made to describe humans in terms of control theory. It works up to a point, but autonomous behavior needs the faculty to set goals independently of pre-programmed optimization points as well as current situationa…
The article is bad, but the point of silly analogies to various technologies remains. Regarding the questions you addressed, my suspicion is that the brain's primary trick is to model the organism and the environment. Planning ahead, reasoning and synthesizing knowledge can all happen if you can do that. I'd argue (and of course I'm biased) that control theory is probably a better place to start thinking about the br…
If you want to be successful in a complex world, survive, replicate, you will profite massively if you know what is going on around you better than that other thing that wants to eat you. If you can grasp the structure of the physical world and predict its changes, you will come out on top. Information processing is an evolutionary necessity, because we are grounded in a physical world. Information is the successful way to deal with the world, because it gives the organism a choice.
Control theory is great if you want to describe real valued in- and outputs and their relationship over time. Like throwing a ball. But at some point we need to become discreet and abstract the real valued domain of space and time into symbols.