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What skills are most crucial for running small internet companies?

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Re: What skills are most crucial for running small internet companies?

#31

Earlier quoted context omitted.

I'm a marketer here. If you want some help, reply. I'm happy to grab coffee in the Bay Area and help give early direction to your startup.

My cofounder is in the Bay area, and we're looking for help in this area. How do we get in touch with you?

bobbybottleservice (at) me (dot) com

(it's a throwaway alias - don't make a judgement on the name.)

Re: What skills are most crucial for running small internet companies?

#32

Earlier quoted context omitted.

I'm a marketer here. If you want some help, reply. I'm happy to grab coffee in the Bay Area and help give early direction to your startup.

Hey, I’m based in the Bay and would really like to pick your brain, let me know your fave joint for coffee.

bobbybottleservice (at) me (dot) com

(it's a throwaway alias - don't make a judgement on the name.)

Re: What skills are most crucial for running small internet companies?

#33

Earlier quoted context omitted.

I'm a marketer here. If you want some help, reply. I'm happy to grab coffee in the Bay Area and help give early direction to your startup.

Hey man, would like to pick ur brain some regarding saas sales, sadly I am not based in the valley or US for that matter, mind if I email you, quick question what is the fastest no bullshit way to validating ur saas idea and seeing if people needed it, I was thinking of driving google ad words traffic to a landing page will that be sufficient?

Happy to help.

bobbybottleservice (at) me (dot) com

(it's a throwaway alias - don't make a judgement on the name.)

Re: What skills are most crucial for running small internet companies?

#34
Here's what NOT to do, from my experience in the first decade of this millennium:

1. What came first: More work or more developers? Don't stress your development team for ages without hiring new employees. They'll burn out and hate working for you.

2. Don't focus all your energy on outward appearance. Your work should speak for itself, not your amazing expensive new car and tailored suits.

3. Don't stop innovating. The developers who were there since day 1 who refuse to adopt new tech? Yeah, get rid of them. They're pulling the rest down to their level.

4. Seniority isn't a guarantee for superior knowledge; and being junior doesn't mean their opinion is invalid. Don't fall victim to playing favourites. If you hire people, then they're equal.

5. If you are one of two founders: Don't have sexual intercourse with the wife of the other founder of the company. He will find out and because you have 50/50 shares in the company, everyone needs to pick a side. This destroys the company.

6. And that also means you can no longer afford to lease that $1400/month luxury off road SUV that you only drive in a town without even a single hill in a 100 mile radius.

I was just an employee for this company, I was in my teens when I started working there, and I thought these 30-something owners of the company knew what they were doing. They didn't.

Re: What skills are most crucial for running small internet companies?

#35

Earlier quoted context omitted.

How did you tackle problem (2) here? trade shows or something? How do you go from 0 (no connections to industry X, or people who face problem Y) to being able to do 2 without some inside connection?

Read The Startup Owner's Manual , or the previous version of the same, Four Steps to the Epiphany , and apply what you've read.

Add Lean Customer Development by Cindy Alvarez

Re: What skills are most crucial for running small internet companies?

#36

Do such checkpoints really help in the long term? An athlete begins to learn by doing and then watching others. There's no playbook there, he just begins by playing an abridged version of the pro. A highly successful athlete is the one understands his game on his own and not following what the sporting greats before him did. I believe ambitious journeys are a process of self-discovery. If there is anything that helps…

Have to have checkpoints and goals. Everything you're doing is an experiment to increase revenue/velocity. So measure, frequently and correct.

Re: What skills are most crucial for running small internet companies?

#37
Empathy and listening.

You'll need those customers.

You'll need those for employees.

Get them wrong and you could end up trying to solve the wrong problem(s); perhaps with a team that is not team at all.

Other than that, making realistic sales projections, especially as it relates to your burn rate.

Re: What skills are most crucial for running small internet companies?

#38
post #25
post #23

Earlier quoted context omitted.

I don't understand this claim. Building something people want is marketing? Requirements gathering? Business analysis? Project management? Engineering? These are just subdivisions of marketing?

Yes, actually. Academically marketing is defined by the general marketing mix of: Product, Pricing, Place, and Promotion. Product here relates to fully understanding the end users goals. You then need to design a product that meets those goals, and a brand which communicates to your user how those goals are met. It's common place now for people to think of 'marketing' as 'advertising'. It is a much more robust subjec…

Interesting TIL. Definitely not how I perceive marketing though. I always saw it encompassing promotion and brand.

Re: What skills are most crucial for running small internet companies?

#39
post #8

Marketing and sales. As awful as that sounds to many people it just isn't enough to build an amazing product, write great code, or design something beautiful. You need to be able to get out there and tell people it exists in order to succeed. Without that ability your startup will fail. In fact, in my experience at least, far more companies fail because they couldn't reach customers than fail because they couldn't bu…

I'm a marketer here. If you want some help, reply. I'm happy to grab coffee in the Bay Area and help give early direction to your startup.

[deleted]

Re: What skills are most crucial for running small internet companies?

#40

Here's what NOT to do, from my experience in the first decade of this millennium: 1. What came first: More work or more developers? Don't stress your development team for ages without hiring new employees. They'll burn out and hate working for you. 2. Don't focus all your energy on outward appearance. Your work should speak for itself, not your amazing expensive new car and tailored suits. 3. Don't stop innovating. T…

> 5. If you are one of two founders: Don't have sexual intercourse with the wife of the other founder of the company. He will find out and because you have 50/50 shares in the company, everyone needs to pick a side. This destroys the company.

This sounds juicy...

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