I simply don't agree with Eric on this one. His main argument seems to be that this startup isn't adding anything of any value to the space. The way I see it is this: Wikipedia is not very consumer friendly. It's dull looking and the entries are usually filled with a lot of text. The modern internet consumer is constantly facing more and more attention disorders and a lot of people don't simply like to read. The sear…
Isn't the whole point of an encyclopedia to be text laden? That Wikipedia is already so successful seems to suggest to me that it is very consumer friendly.
I'll bet you that 90% of the time you hit up Wikipedia you'll only read the top paragraph. At least that's what I do and I've seen more people use Wikipedia like that.
In fact, I love duckduckgo's 0-click result because of exactly that.