Launch HN: Mutiny (YC S18) – Website Personalization for B2B Companies

Post by hiphipjorge » Fri, Oct 25, 2019, 12:22 AM UTC

nikhilmat wrote: post #27

osrec wrote: post #25

Looks really nice! I'm interested to know how your web page editor works. Does it inject HTML into the page via JavaScript? Are there any performance implications? What if my landing page has a tonne of JavaScript already being used to render the page - can it handle that? I'm considering it for my company's landing page, which is heavily reliant on JS ( https://usebx.com ). Thanks!

Hey there, I'm Nikhil - CTO and cofounder here at Mutiny. Within the Mutiny product, you can use our website editor to select and update any element of your page without requiring any code changes. The changes you make are compiled into a unique JavaScript file that is distributed globally through our CDN, this ensures Mutiny loads from the location closest to the visitor, making it performant and reliable. Once the…

Post by rpm33 » Fri, Oct 25, 2019, 12:36 AM UTC

jalehr wrote: post #9

loganfrederick wrote: post #5

I'm curious for jalehr/Mutiny's take on this dilemma (without giving away their secret sauce): Many B2B companies drive the majority of their growth from other sales channels beyond the marketing website. And traffic can sometimes be low on the marketing site, especially through any multi-click funnel, that running effective tests can take a long time. Has Mutiny seen these cases (marketing site not having enough tra…

It's definitely something we see, and it's what makes a/b testing really tough in b2b. Personalization tends to have significantly higher lifts than a/b testing since you can speak directly to an audience. Since statistical significance is a function of lift and conversion volume, you can get to results much faster if you run experiments with higher expected lifts. We also have an outbound personalization feature tha…

Post by jalehr » Fri, Oct 25, 2019, 1:51 AM UTC

seanwilson wrote: post #30

> 1. Understand visitors: We have pre-built data integrations (e.g. Clearbit, Segment, Salesforce, UTM) to identify visitors by their industry, company size, funnel stage, advertising campaign, free user v/s paid user and more. We also display how many visitors fall into each segment and what their conversion is. What can you do to identify what kind of industry a user is from when they visit via a Google Search? Or…

Post by jalehr » Fri, Oct 25, 2019, 2:00 AM UTC

tinbad wrote: post #26

Great looking website! But... I hated it. As soon as I opened it the fan on my 1 yr old Macbook Pro started spinning like crazy. As I scrolled down, so many things were animating it made my head dizzy. I fully understand the need to stand out but shouldn't the #1 goal of a (landing) website be to educate the user (me) about what you do and why it's relevant to me. Maybe this product is super useful and I would pay se…

Post by shostack » Fri, Oct 25, 2019, 3:16 AM UTC

jalehr wrote: post #9

loganfrederick wrote: post #5

I'm curious for jalehr/Mutiny's take on this dilemma (without giving away their secret sauce): Many B2B companies drive the majority of their growth from other sales channels beyond the marketing website. And traffic can sometimes be low on the marketing site, especially through any multi-click funnel, that running effective tests can take a long time. Has Mutiny seen these cases (marketing site not having enough tra…

It's definitely something we see, and it's what makes a/b testing really tough in b2b. Personalization tends to have significantly higher lifts than a/b testing since you can speak directly to an audience. Since statistical significance is a function of lift and conversion volume, you can get to results much faster if you run experiments with higher expected lifts. We also have an outbound personalization feature tha…