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Couldn't agree with you more. I get marketing SMS with pictures from my network provider about the new iPhone etc. Its terrible.
I gave up and accept this as the normal standard. I just delete it and move on. Also gave up on “inbox 0.” That’s an unattainable goal. Better luck putting my self on the moon.
As someone who has never had any trouble maintaining inbox 0 I have to ask, why?
Earlier quoted context omitted.
Couldn't agree with you more. I get marketing SMS with pictures from my network provider about the new iPhone etc. Its terrible.
I gave up and accept this as the normal standard. I just delete it and move on. Also gave up on “inbox 0.” That’s an unattainable goal. Better luck putting my self on the moon.
I usually opt-out of all marketing emails whenever I can, but my pet peeve is when e.g. my bank tells me about a new feature in their mobile app or something otherwise trivial, and claims it's a "important account-related" email that I can't opt out of. To me, important is "We saw $5000 charges to your account from Elbonia, can you verify?". "Download our new app with new redesigned UI!" is not.
What about notification of an actual account level feature like: "We now support instant transfers between you, and your family/friends!"? Would you still consider that a marketing email or a notification?
Just because I am a user of some of your products is not permission to market me your other products.
Your example even reads like a marketing release. You've really somehow determined who my family and friends are, and you now support instant transfers to that specific group of people? If it were true it would be creepy, but it's unlikely. The reality is probably that you support instant transfers to other accounts at the bank, or within a network of banks, which is obviously useful, but you have no idea who might own accounts I would transfer to, and you're citing friends and family because it plays as more social. You know what the feature is, but you didn't describe it accurately--that's not exactly a lie, but it's certainly not honest either. The reason you're not just saying what you mean is because you're trying to sell me something you know I'm not that interested in.
I usually opt-out of all marketing emails whenever I can, but my pet peeve is when e.g. my bank tells me about a new feature in their mobile app or something otherwise trivial, and claims it's a "important account-related" email that I can't opt out of. To me, important is "We saw $5000 charges to your account from Elbonia, can you verify?". "Download our new app with new redesigned UI!" is not.
If enough people bitch at them for wasting eyeball time with trivial matters they might take notice...
Earlier quoted context omitted.
What about notification of an actual account level feature like: "We now support instant transfers between you, and your family/friends!"? Would you still consider that a marketing email or a notification?
That's absolutely a marketing message. It's most likely a feature that I don't care about and benefits the company more than me. I don't need my phone to vibrate. If I received a transfer that's a different story.
Earlier quoted context omitted.
That's absolutely a marketing message. It's most likely a feature that I don't care about and benefits the company more than me. I don't need my phone to vibrate. If I received a transfer that's a different story.
It might be less intrusive if they queued the news for inclusion at the bottom of my next "You received a transfer" email.
In B2B the rules are bit different at least with GDPR. Direct sales / marketing via email is possible without any consent or previous relationship. It has to be targeted to the right person in the company (the person who makes decisions about buying whatever you're selling).
This is great. Can someone do it for direct mail marketing as well? It's more of a mine field than email.