If you think this is bad... social has very very weak targeting compared to open web. (DSPs like google's dv360 and the trade desk). google 'oracle data directory' :)
Facebook's targeting is far more accurate than any DSP, including BlueKai.
All paid targeting options available on social media platforms
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Re: All paid targeting options available on social media platforms
#32Just wanted to chime in that Notion is amazing and completely solved my needs for: notes, to do, personal wiki, link storage, etc. I hadn't even thought of using it as a public web page. Even better!
Notion is great, but I cancelled my account immediately after finding out they use fullstory. Yes I can opt out, but the risk is too high for private notes, especially when using different browsers or multiple machines which I often do. I should say that I have nothing against fullstory, we use it for our own saas application. Edit: typo.
Agreed. For enterprise usages there are legal obligations around confidentiality that serve as the backstop for "what if something happens with the data that Fullstory or the app developer sees?"
For private usage, there is no good recourse. I'd rather not trust it anywhere near consumer apps.
For context, Fullstory basically records a replay of the state of the DOM when you use the app, which means the app developer can literally rewatch your entire usage session.
Re: All paid targeting options available on social media platforms
#33I manage millions in ad spend. Targeting with individual, manual options is not efficient for most advertisers. Most performance advertisers target using lookalikes and algorithmic targeting based on optimizing for conversions.
Re: All paid targeting options available on social media platforms
#34This is great by why in the world have you hijacked the back/forward buttons?
Re: All paid targeting options available on social media platforms
#35I manage millions in ad spend. Targeting with individual, manual options is not efficient for most advertisers. Most performance advertisers target using lookalikes and algorithmic targeting based on optimizing for conversions.
This is 100% correct, but this list is more about knowing if some ad platform can be a good place to launch ads to a cold audience (that are more targeted for the product) - because, after a while, every single one of the 6 ad platforms allow for lookalike audiences and those will be much more profitable.