Do NOT give to the Red Cross. They are horribly inefficient with money. Nothing you give to them right now will get to people who need it, it's for the NEXT emergency, maybe, if they don't spend it on furniture for the offices instead. Find smaller, local charities. I know it's not easy but it will actually help people rather than just making us feel better.
Can you justify this? Would be nice to have a link to a report or something backing what you write, because the Red Cross is always coming, this is maybe the only organisation you are sure to find everywhere there are people to help. In Germany they are pretty efficient.
Just google the fiasco with what they did with the millions they got after 9/11 when people had impulse to donate but didn't bother to research alternatives. Local chapters kept funds meant for 9/11 and the national headquarters used some of the funds to buy nice furniture for themselves.
The reality is if you want your donation to go towards a specific cause, you are always best off finding a local charity that is smaller and highly optimized and already has "feet on the ground" in the area.
Randomly throwing money at causes to make oneself feel better is wasteful and defeating.