It is interesting that its possible to produce chips at this price for more than a short time period. Also that they are all basically PIC clones or variants speaks to the core competency of these companies is manufacturing and operational efficiency, not MCU design. I think a fascinating experiment here would be to invest some time in an unencumbered scalable design that could be implemented very inexpensively (say…
WCH, which sells cheap mcu's(like $0.25 8051-mcu with usb/16Kflash) is working on a risc-V bluetooth mcu:
https://www.cnx-software.com/2019/02/16/wch-ch572-risc-v-mcu...
And since risc-v has versions somewhere around 5K-10K gates, well, a lower end mcu isn't far, probably.
Still, it would be interesting to think how we can get from that, to standard peripherals, and standard pinouts, used by at least 2 mcu makers. That would be interesting.