People who need pain relief get screwed as doctors, hospitals, and pharmaceutical companies treat every single patient like they're a drug addict waiting to happen. The real drug addicts will continue to get their pills, while the upstanding members of society writhe in pain.
McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
31–40 of 160 posts
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#32The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda. The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
Your final sentence isn't conveying any objective information -- in fact, it seems pretty close to emotional propaganda itself. Does that make you an immoral cancer on our society? (No.)
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#33The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda. The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
To play Devil's Advocate - without pharmaceutical companies developing and marketing drugs, how do we set up an incentive structure that encourages R&D and innovation?
we're gonna pay for the drugs either way, so we may as well create our own incentive structures to ensure that it's done right.
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#34The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda. The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
This may come as a shock to you, but marketing pharmaceuticals is really no different than marketing other products. It really comes down to educating consumers about your product. Doctors as decision makers are not some monolithic block of individuals who are super educated about every product on the market and every piece of data. Just developing awareness of new drugs is a huge job. I'd say less than 5% of doctors…
As an aside, it's insulting to preface a rebuttal with, "this may come as a shock to you".
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#35The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda. The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
This may come as a shock to you, but marketing pharmaceuticals is really no different than marketing other products. It really comes down to educating consumers about your product. Doctors as decision makers are not some monolithic block of individuals who are super educated about every product on the market and every piece of data. Just developing awareness of new drugs is a huge job. I'd say less than 5% of doctors…
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#36Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#37The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda. The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
Marketing can provide information to aid in an information-based evaluation of the best course to take. IMO, that means it’s not inherently unethical, only that done wrong it can be unethical.
- Supply your molecule for free to all researchers without any strings attached.
- Maintain an inclusive directory of research people have performed with your molecule. Publish a journal of all research and redistribute it for free.
- Commission impartial fact sheets that are surveys of treatments for a given condition - what objective measures of outcomes can be made between treatments, both positive and negative?
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#38Earlier quoted context omitted.
From what I understand the vast majority of innovative pharmaceuticals are funded by academia.
The vast majority got their start in academic settings. Most of the R&D money (in particular the expensive phase 3 clinical trials) is spent by pharmaceutical companies.
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#39The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda. The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
This may come as a shock to you, but marketing pharmaceuticals is really no different than marketing other products. It really comes down to educating consumers about your product. Doctors as decision makers are not some monolithic block of individuals who are super educated about every product on the market and every piece of data. Just developing awareness of new drugs is a huge job. I'd say less than 5% of doctors…
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#40The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda. The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
This may come as a shock to you, but marketing pharmaceuticals is really no different than marketing other products. It really comes down to educating consumers about your product. Doctors as decision makers are not some monolithic block of individuals who are super educated about every product on the market and every piece of data. Just developing awareness of new drugs is a huge job. I'd say less than 5% of doctors…
And there is plenty of research demonstrating that this is exactly what they do, and that doctors are indeed swayed by it, because, as you say, they don't have the time to do keep up with it all on their own.
And yes, there is a fundamental difference to consider here: My doctor has a fiduciary responsibility to do what's best for my health, to the best of their ability, and drug marketing compromises that. By contrast, nobody has any fiduciary responsibilities related to which brand of toilet paper I use.