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Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India

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31–40 of 112 posts

Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India

#31

"Indian consumer market remains value-conscious" - this is the most important point here. But 200rs per month too seems very expensive. I'm not sure how this will play out. Let's see. Hotstar has been killing it. They have the massive advantage of streaming live sports, especially IPL and other cricket matches. I think Netflix will become the next Apple in India. They gotta think like an Indian company and not as an…

>Hotstar has been killing it. They have the massive advantage of streaming live sports, especially IPL and other cricket matches.

But is there anyway to cast your mobile streaming videos from such apps on TV? I tried raspicast but it only works for YouTube not for any other app like Zee5, or hotstar or Amazon prime video.

Is there anyway to make it work on TV? Even if it requires rooting android device or smth.

Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India

#32

Netflix should work out partnerships with Internet and Telecom Providers to get this working at a massive volume. If Netflix can club their billing, may not be necessary monthly, along with the likes of Jio/Airtel Recharge billings, it will be an easy access to the target subscribers they are looking for. For the majority of Indian masses that this is intended for, it is not just the pricing but the payment method is…

Jio already has JioTV (with 600+ channels) which is free with Jio recharge. I don't think Jio would be comfortable bringing on what would essentially be a competitor for its services and give it a cut when it already has a free offering.

Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India

#33

It seems that Techcrunch's CMS cannot (perhaps) handle Unicode headlines: Rs = ₹ * https://en.wikipedia.org/wiki/Indian_rupee_sign

It may just be for their American audience. I know Rs but have never seen the symbol until right now.

When I saw "Rs", given that I work in an academically-related field, I first interpreted it as relating to the R statistical language.

Then, during the parsing of the title, my second interpretation was that "Rs 199" was the model number of some sort.

The letters "Rs" do not, as someone from North America, mean a currency to me. IMHO, using a 'special' character like ₹ would help me interpret things better.

(But that's just me.)

Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India

#34
post #19

Earlier quoted context omitted.

I agree, I think the government guaranteed wage is only 100rs per day if doing roadwork or similar. (Not sure the correct term). I believe in the Kolkata superb area, many people with a bachelors or equivalent only make $60-80 usd a month. (4000-5500rs) Of course, there are many many many people who make much more. If I think of what it costs to eat out in the US, and what it costs to eat out in India... 200rs is pro…

These are some wild numbers. Please recheck. I don't know anyone that can survive in Calcutta on $70 a month. Out of college, people earn about $350-$650 dollars on the monthly.

I will recheck. I actually pulled them off an internal document from an NGO my employer partners with. I’ll have them recheck the data that they provided. (For income data )

But hotel front office:

https://www.indeed.co.in/m/viewjob?jk=169b33826c0225f4&from=...

$188~ USD a month.

But looking around police make ~600 USD a month,

And I’m wondering if the data isn’t as good as it was supposed to be. Because looking on indeed the lowest end seems to be 10000rs

Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India

#35
Moves like this really demonstrate the economics of most internet businesses. There is no real tangible link between what people pay and what it nearly costs to offer a service over a stream of bits & bytes.

Netflix started at $7.99 in 2010 and today for the same subscription you pay $12.99, which is a 62.5% price hike. That is particularly interesting, because it's considerably more than the inflation over the same period of time, which is at only 17.5% (https://www.usinflationcalculator.com/).

Content got cheaper through Netflix's own productions, engineering optimisations over the last 10 years probably also helped to significantly reduce infrastructure cost for the same service which someone paid $7.99 before and hosting got cheaper as well as Azure and Google Cloud have significantly started to compete with Amazon, yet customers pay A LOT more.

Now they want to capture a share of the Indian market and can basically offer a "reduced" service for only a small fraction of the price what a US customer pays, even though nothing changes in terms of what they have to pay their engineers and hosting, etc. in order to sustain the company. Yes there will be a little bit of additional infrastructure cost to also facilitate 480p streaming in India, but I doubt that has anything to do with the actual pricing.

I bet Netflix would happily offer HD streaming to Indian customers for the same price if there wasn't a risk of upsetting other paying customers from different countries.

Netflix customers will pay arbitrary made up prices always going up and never going down for as long as there is still enough people who just don't care to foot the bill every month. A sense of entitlement to be treated fairly or otherwise walk away, even if that means that you have to spend more time with friends instead of binge watching dumb TV is being lost in this world.

Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India

#36

"Indian consumer market remains value-conscious" - this is the most important point here. But 200rs per month too seems very expensive. I'm not sure how this will play out. Let's see. Hotstar has been killing it. They have the massive advantage of streaming live sports, especially IPL and other cricket matches. I think Netflix will become the next Apple in India. They gotta think like an Indian company and not as an…

Not sure they are killing it unless they make more from online subscription than cable. Lots of my friends and I have unsubscribed from cable and brought Hotstar subscription. So now they have to support multiple channels (online/cable) for a disjoint subscriber base. And it is only a matter of time when Netflixes, Facebooks and Amazons start bidding for live sports in India as well [1]

[1] https://www.bbc.com/sport/football/44396151

Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India

#37

Earlier quoted context omitted.

It may just be for their American audience. I know Rs but have never seen the symbol until right now.

When I saw "Rs", given that I work in an academically-related field, I first interpreted it as relating to the R statistical language. Then, during the parsing of the title, my second interpretation was that "Rs 199" was the model number of some sort. The letters "Rs" do not, as someone from North America, mean a currency to me. IMHO, using a 'special' character like ₹ would help me interpret things better. (But that…

If you work with R wouldn't it just be R? I've never seen R Studio abbreviated to Rs. If anything I could see a programmer interpreting it as rust but the capitalized R would be weird.

Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India

#39
In some ways Indians are like Americans. They like to be endlessly entertained with movies and sports(mainly cricket though). I think 200 rupees plan could add lot more users. Regarding what this media expert Shah claims about local content, I am not sure what kind of things Netflix can offer that local providers are not already doing in abundance.

Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India

#40

"Indian consumer market remains value-conscious" - this is the most important point here. But 200rs per month too seems very expensive. I'm not sure how this will play out. Let's see. Hotstar has been killing it. They have the massive advantage of streaming live sports, especially IPL and other cricket matches. I think Netflix will become the next Apple in India. They gotta think like an Indian company and not as an…

>Hotstar has been killing it. They have the massive advantage of streaming live sports, especially IPL and other cricket matches. But is there anyway to cast your mobile streaming videos from such apps on TV? I tried raspicast but it only works for YouTube not for any other app like Zee5, or hotstar or Amazon prime video. Is there anyway to make it work on TV? Even if it requires rooting android device or smth.

Chromecast and Firestick work with literally all the streaming services that we have available in India
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