What's funny is there are already a ton of these on the market: http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Dap...
He just has a sexy video and Kickstarter page.
Nano Watch Kit Near $1M on Kickstarter
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Re: Nano Watch Kit Near $1M on Kickstarter
#32What's funny is there are already a ton of these on the market: http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Dap... He just has a sexy video and Kickstarter page.
Even stranger is that it doesn't seem like a very good product (in general, not just the Kickstarter ones). Not a good watch, not a good running aid (even with the ugly dongle that's required), not a good iPod.
I realise that watches are almost totally (and iPods and phones are partly) fashion accessories, but it's still strange to see something so functionally awkward associated with the Apple brand.
(As a fan of factory films though, his latest update was hypnotic in the best tradition of such videos. Made the whole project worthwhile as far as I'm concerned).
Re: Nano Watch Kit Near $1M on Kickstarter
#33Back in June, Jason L. Baptiste wrote an article for HN called "How to become a millionaire in three years"[1]. Here's a quote: "Look for the accessory ecosystem- iPod/iPhone/iPad case manufacturers are making a fortune." [1] http://jasonlbaptiste.com/startups/how-to-become-a-millionai...
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Re: Nano Watch Kit Near $1M on Kickstarter
#34Earlier quoted context omitted.
I thought the same thing when I started my startup (we make physical stuff too). Then I started learning about injection molding, tooling, materials, minimum order quantities, packaging, etc. It turns out that very simple things are very expensive to start with because of the low quantities. I thought an order for 30,000 was massive, but some companies we worked with flat out laughed in my face. So even though he rai…
That's interesting. At what quantity do they stop laughing?
It really depends on the manufacturer. Some don't want to deal with you unless you're in the 100s of thousands. We were very lucky to find a company that will make a quantity as low as 300, but there would be no reasonable price we could charge for the product without losing tons of money. A quantity of 3,000 would basically be a wash, and 30,000 would give us a decent margin.
Another point I forgot to mention above is assembly cost. I was surprised to learn that automating tasks isn't cost effective even when production is in the tens of thousands (depending on the task of course).
Re: Nano Watch Kit Near $1M on Kickstarter
#35I'm glad someone is stepping into this opportunity, but it's plain to me that Apple had originally intended to release the iPod Nano as a watch. Look at the default clock and the square dimensions. Perhaps this developer will eventually discover the reason for Apple's trepidation--or perhaps this is a rare Apple misstep.
Re: Nano Watch Kit Near $1M on Kickstarter
#36It should be noted that they have not really raised any equity capital. The $1M are pre-orders for the iPod Nano watch, and hence is revenue. In this sense, Kickstarter is ingeniously being used as a platform for virally marketing the product (concept) and as a sales channel. Kudos to them for their success.