Removing the antialias doesn't make it look like it's part of the website. It make it look fugly. Come on guys, this is almost 2011, who doesn't have antialiased fonts on their computers these days?
me
Paypal's logo designed to look like a recommendation?
31–40 of 55 posts
Re: Paypal's logo designed to look like a recommendation?
#32I thought the same thing when I came across the logos on the page earlier today. Thought it was very smart
Re: Paypal's logo designed to look like a recommendation?
#33Earlier quoted context omitted.
Because it's a post dealing with UX and logo design, two topics that are extremely relevant to developers.
I'm still not convinced, the argument is poorly reasoned. The PayPal button might just look oldish style on purpose because that would imply PayPal is the old player (thus more trustworthy) but it doesn't stand out more than the other buttons. Maybe it does look like a recommended choice just because it's the first one in the row.
That's the article's point--it's not supposed to stand out. Author is suggesting PayPal designed the button so it integrates into a variety of web pages. The button seems more authentic and secure because of this--as though the web site suggests you use PayPal.
Even if the button isn't designed with that in mind, it's an example of how small design decisions can have a large impact on perception.
Re: Paypal's logo designed to look like a recommendation?
#34Rubbish.
Care to elaborate why? (If not, just vote down or flag instead of posting.)
Re: Paypal's logo designed to look like a recommendation?
#35In our online store 'The safer, easier way to pay.' is a part of the page. The logo gif and the markup is part of the specs when you implement Paypal. The code looks like this, and came directly from the Paypal implementation guide: The safer, easier way to pay. Edit: formatting
Meta: Is the scroll bar behavior in the above comment broken for anyone else? I can click and drag to scroll, but the scroll bar itself doesn't actually move until I release my mouse button. (Firefox 3.6.13 on Mac 10.4.11)
Meta reply 2: Works for me on Firefox 3.6.12, Mac OS 10.6.5.
Re: Paypal's logo designed to look like a recommendation?
#36Earlier quoted context omitted.
I take issue with the word "stupid" being used this way to refer to the masses in design discourse. People don't have to be stupid to be manipulated in the way the author suspected; it just takes being busy, having a specific goal that one wants to realize (buy software) and focusing on it, and not being particularly interested in the internal implementation details of the mechanism of manipulation.
Well, point taken - I think most people today, aren't naive enough to take these messages at face value. As marketeers become more sophisticated, and choose to employ more devious methods of swaying opinion - the ability of the general population to successfully decode these messages improves. Take a look at some advertising messages from the 50s, or some propaganda posters from the first or second world war - their…
Do you know how many people get taken in by phishing scams every day? Do you know how many people blindly click the top result for the search "facebook login" and assume it is Facebook's login page even when it's on a different domain? Do you know how many people even know what a Web browser is?
The answers to the above questions are, respectively: "A lot," "A huge number" and "Less than 8%, according to a Google survey."
Re: Paypal's logo designed to look like a recommendation?
#37I was surprised that the article didn't comment on the wording of the slogan in the PayPal button. The words 'safer' and 'easier' are comparative adjectives; they create an implied recommendation for PayPal against other options, which are both less safe and less easy. The other buttons don't acknowledge other options -- rather, they merely emphasize speed: 'now' and 'fast'.
If you were a naive online shopper presented with multiple payment options at checkout, with no other information to guide you, you very well might choose the one that is labeled 'safer' and 'easier'.
(And it's worth pointing out that many people don't have a clear idea of what's going on when they click on any of the buttons. It's perfectly plausible that people will parse the PayPal slogan as a recommendation. Think of the infamous Facebook/ReadWriteWeb login incident.)
Re: Paypal's logo designed to look like a recommendation?
#38Removing the antialias doesn't make it look like it's part of the website. It make it look fugly. Come on guys, this is almost 2011, who doesn't have antialiased fonts on their computers these days?
Those who can't afford a high dpi LCD screen?
I don't get this... I have a 90dpi monitor and subpixel antialiasing on Linux is beautiful.
I should also point out that antialiasing (and subpixel rendering in particular) is designed for low pixel densities. High pixel density monitors do not need antialiasing. (This is why printed font rasterizers such as Metafont do not perform antialiasing.)
Re: Paypal's logo designed to look like a recommendation?
#39Earlier quoted context omitted.
Those who can't afford a high dpi LCD screen?
I don't get this... I have a 90dpi monitor and subpixel antialiasing on Linux is beautiful. I should also point out that antialiasing (and subpixel rendering in particular) is designed for low pixel densities. High pixel density monitors do not need antialiasing. (This is why printed font rasterizers such as Metafont do not perform antialiasing.)
I've noticed that on some monitors antialiasing looks fantastic, while on others not. My sister's laptop has a smaller screen and enabled antialiased fonts, and they really do look great. But on my Samsung 2232BW, which is a 22" 1680x1050 monitor, antialiased fonts just look really bad.
So maybe it has to do with more than just DPI, but generally I've read that high-DPI screens have no trouble at all with displaying antialiased fonts. (And yes, I have tried numerous calibration tools, with no luck).
Re: Paypal's logo designed to look like a recommendation?
#40Fox News has a slogan 'fair and balanced' underneath their logo. It doesn't change my opinion.
It's a rule I called 'Processed Cheddar Cheese Food'. When I worked at McDonalds (1st year of university) the cheese slices for the burgers were delivered in a box marked 'Processed Cheddar Cheese Food Product'. I built the rule then and there: If you have to say it's food, it probably isn't. I now apply that in the business world. Got a slogan that says 'We're the best' or 'Fair and Balanced'? Processed Cheddar Chee…
Very well said. I've seen the same with "Cranberry juice drink". It's not cranberry juice, it's a cranberry juice-ish kinda drink.