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The making of Amazon Prime, the internet's most devastating membership program

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Re: The making of Amazon Prime, the internet's most devastating membership program

#31
post #28
post #24

Earlier quoted context omitted.

Yes, in a horrid future we find ourselves in right now. And it's just getting started.

what's horrid about it exactly?

The additional resources to send your toothpaste many miles by plane, truck, etc in additional packaging because you don't want to travel to the local grocery store to buy it.

Re: The making of Amazon Prime, the internet's most devastating membership program

#32
post #27
post #17

Prime really was a stroke of genius. The free shipping was just the lure. Once you’ve signed up, you’re now invested in using Amazon first for everything “because I’m paying for the membership”. Then they started adding video and the other benefits, and it became such a great value even if you don’t use most of the benefits.

Isn't that exactly what Costco and Sam's Club did? My dad was a member back in the 80's (and still is). Every time we wanted something, we would wait until he could get it at Costco -- which was further away than Walmart and K-mart -- "because I'm paying for the membership". Amazon Prime is of course a lot more addictive because of the one-click, not-leaving-your-house thing. But the idea of retail memberships has be…

Not exactly, no. With membership stores you need to be a member BEFORE you can shop there, which means you need to really sit down and make a decision if you want to sign up. It’s a very high cognitive cost of entry. With Amazon, you’re ALREADY shopping there, so you “might as well” add Prime for the shipping benefit. It’s a very low cognitive cost and it’s not until after you’ve joined do you realize the effect of the membership is to make you always go there first, because that’s not why you signed up.

Some may think that is a subtle difference, but I think it’s huge and the effect is clear.

Re: The making of Amazon Prime, the internet's most devastating membership program

#33
post #28

Earlier quoted context omitted.

what's horrid about it exactly?

The additional resources to send your toothpaste many miles by plane, truck, etc in additional packaging because you don't want to travel to the local grocery store to buy it.

The toothpaste still has to travel from A to B, and it's probably more efficient for a single truck to deliver 200 items than for 200 people to get in their cars and go to the supermarket.

Re: The making of Amazon Prime, the internet's most devastating membership program

#35

In a way, The prime videos alone now is worth the price. Get access to wide range of movies and exclusive TV shows for 79£ (coming to 6.7£ per month - less than netflix). + Prime reads, magazines, prime music etc. One day and same day shipping is already a side benefit.

It's a pretty aggravating experience using Prime video, but I agree they have some decent stuff on there now. It's annoying to watch a season of something for free, then have them only selling the next one though.

Re: The making of Amazon Prime, the internet's most devastating membership program

#37
post #20

As an active subscriber, I find Prime very frustrating, the plethora of different benefits on offer sounds amazing. However, in practice Video doesn't have the shows and movies I want to watch, Reading doesn't have the books I want to read, Music doesn't have the music I want to listen to and shopping still takes two days to arrive (to one of the biggest cities in the UK). It seems every time I want to watch a movie…

The average HN user it's an outlier in Prime's user base. I do know a lot of people that user Prime Video a lot. As much or more than Netflix.

Re: The making of Amazon Prime, the internet's most devastating membership program

#38

In a way, The prime videos alone now is worth the price. Get access to wide range of movies and exclusive TV shows for 79£ (coming to 6.7£ per month - less than netflix). + Prime reads, magazines, prime music etc. One day and same day shipping is already a side benefit.

Prime videos has by far the worst UX of any streaming service. I rarely even open it because of how frustrating it is to use.

Re: The making of Amazon Prime, the internet's most devastating membership program

#39
post #33

Earlier quoted context omitted.

The additional resources to send your toothpaste many miles by plane, truck, etc in additional packaging because you don't want to travel to the local grocery store to buy it.

The toothpaste still has to travel from A to B, and it's probably more efficient for a single truck to deliver 200 items than for 200 people to get in their cars and go to the supermarket.

I'm pretty sure nobody goes to the store just to get toothpaste.

Re: The making of Amazon Prime, the internet's most devastating membership program

#40
post #20

As an active subscriber, I find Prime very frustrating, the plethora of different benefits on offer sounds amazing. However, in practice Video doesn't have the shows and movies I want to watch, Reading doesn't have the books I want to read, Music doesn't have the music I want to listen to and shopping still takes two days to arrive (to one of the biggest cities in the UK). It seems every time I want to watch a movie…

This is exactly why I am no longer a Prime subscriber. I rarely order from Amazon anymore because they deliberately delay shipping because I am not on Prime, and I can order from ebay or Walmart and get my stuff within 2-3 days usually, for the same price or less. Prime has a few shows I might watch, but it filtering what I can and can't watch free with Prime is impossible (or at least was the last time I had it). Ne…

It’s not so much that they delay shipping, it’s that they can deprioritize your order because you didn’t pay for shipping (through upgrading the shipping method or using prime)
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