Facebook is enhancing my family’s joy. My family is spread across the world. Because of Facebook, I know what my sister in law is up to, and have things to talk about with her when I see her. I know what my nieces do over the summer at the cabin, and have a connection to them. These hit pieces are ridiculous. If you don’t like Facebook, don’t use it.
I don't use it. It doesn't prevent them from using me anyway though. They're happy asking my friends for their contacts list (so they can get my phone number) and setting cookies through their "Like" buttons embedded everywhere without ever asking for my permission.
The only way to stop that company is to kill it, and these "ridiculous" pieces might very well be the only solution (technical people have been sounding the alarm for ages and nothing happened, so maybe something will happen when a mainstream publication decides to attack them).