Earlier quoted context omitted.
Creating more electronic waste for that once in a year time you need to locate your keys VS spending 15 min to find them. It's nice in theory but it doesn't really solve anything, a bit like Juicero, nike self lacing shoes, &c. If you start putting bluetooth tags on everything you could potentially forget somewhere you're in for a wild ride.
Also great for parents with children of any size, just place it under the insole of their shoe.
The 30 foot range and assumption that it is still in the location where your phone last connected to it are further limitations...