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Amazon to give power to brands to remove fakes from website

theguardian.com

31–40 of 56 posts

Re: Amazon to give power to brands to remove fakes from website

#31
post #20

But who will remove the other non-brand fakes? Just yesterday i noticed a 1Tb micro-sd for only $20 instead of the usual $60 for other fake 1Tb cards... I would have flagged the product. If only Amazon had that function. All these fake items could destroy Amazon's credibility pretty fast...

How do you become trusted ?

do a good job(Amazon's brands ), while making the alternatives look bad.

And it's one huge step ahead against their biggest competitor, aliexpress.

Re: Amazon to give power to brands to remove fakes from website

#32

Earlier quoted context omitted.

A fake SD card is one that doesn't store all the data it claims to. There are SD cards on Amazon that claim to store 64 GB (or whatever), but they really store a fraction of that, with firmware that lies to the user and corrupts the data they try to store beyond the actual capacity.

What you are describing is quite orthogonal to brands: it is simply fraud, ie selling something with specs that you know are bogus. I've seen it called "false advertising" too. That is exactly what a brand is supposed to protect you against: if a reputable brand is caught doing this, it won't take long for its reputation to go down the drain. You won't see many reputable brands engage in this, and that also explains…

You asked how an unbranded SD card can be fake, and they explained. I think the "reference point for a true item" would be an SD card with the advertised amount of storage, regardless of branding.

Re: Amazon to give power to brands to remove fakes from website

#33

Earlier quoted context omitted.

A fake SD card is one that doesn't store all the data it claims to. There are SD cards on Amazon that claim to store 64 GB (or whatever), but they really store a fraction of that, with firmware that lies to the user and corrupts the data they try to store beyond the actual capacity.

What you are describing is quite orthogonal to brands: it is simply fraud, ie selling something with specs that you know are bogus. I've seen it called "false advertising" too. That is exactly what a brand is supposed to protect you against: if a reputable brand is caught doing this, it won't take long for its reputation to go down the drain. You won't see many reputable brands engage in this, and that also explains…

There's a lot of confusion about various types of more or less dishonest market behavior. I get downvoted every time I point out that it makes no sense to call bootleg books and movies "counterfeit".

There are a few problems a listing might have:

- Product not as advertised.

- Product as advertised, but not made by the asserted manufacturer.

- Product as advertised, but vendor doesn't have the legal right to sell it.

#1 is just fraud, and defrauds the customer. #2 is a trademark violation, and defrauds the customer without the customer suffering harm. #3 is a copyright violation, and defrauds the copyright holder.

Consumer advocates should worry about #1 and to a lesser extent #2. Most policy debate seems to focus on #3. But #2 is what's at issue here, so hey, progress.

Re: Amazon to give power to brands to remove fakes from website

#34

Earlier quoted context omitted.

> So, how will this help with things like fake SD cards? Those are usually sold unbranded. How can an unbranded SD card be fake? Fake with respect to what? A brand brings this value: expectations. If I buy a no-brand item, I'm not sure what expectations I can have, and I'm not sure I can even claim that it's a fake, since I have no reference point as "the true item". I mean that's literally the biggest value that a b…

> How can an unbranded SD card be fake? Fake with respect to what? In respect to not being the claimed capacity, but modified in a data-destroying way to make that difficult to detect: https://www.eetimes.com/document.asp?doc_id=1326059# (from 2015, capacities have obviously changed since then): > Tests by the Counterfeit Report found that the cards will work at first, but generally speaking, buyers are purchasing wh…

[deleted]

Re: Amazon to give power to brands to remove fakes from website

#35
post #5

So, how will this help with things like fake SD cards? Those are usually sold unbranded, but are still faker than fake. IMHO, it's not a good compromise to push the responsibility for fake-detection onto brands and manufacturers. Small makers might not have the resources to effectively police Amazon's massive inventory , and some brands might abuse this power to squash smaller competitors. It's really Amazon's job to…

That would require some better way of attaching identity for co-mingled inventory back to the actual entity that shipped it to Amazon. I don't know how much Amazon cares about it yet.

Amazon knows on each purchase which seller the inventory came from. If a report comes in that a specific purchase was fake, they can trace which seller shipped it. This isn't complicated.

Re: Amazon to give power to brands to remove fakes from website

#36
post #27
post #22

Earlier quoted context omitted.

And it became an issue immediately or was it only an issue in the last 2-3 years as bad actors found and exploited holes in the system?

It was an issue from the outset. By 2016, Apple was claiming 90% of Apple chargers on Amazon were fake. If there's truth to that, it was way past being an "issue" then. I'd consider 5% fakes of a popular product to be a serious issue. Edit: I'll concede that it's been a serious PR problem for Amazon only in the last 3 years. It's been a problem for brands, sellers, and buyers for much longer, and Amazon has known abo…

Apple claimed that 90% of the ones they bought were fake. They didn't claim theirs were statistically representative of the ones on the marketplace.

I've seen plenty of false Apple claims regarding Amazon and I've talked to people who sued Apple and won. There's also a famous case (search hard 2 find accessories) that sued Apple and lost because the judge basically said Apple had immunity under the 1st amendment to make claims even without vetting them. I think this is wrong but it's tough to go up against Apple in court.

Re: Amazon to give power to brands to remove fakes from website

#37

Could there be negative unintended consequences here? If someone else sells your product cheaper than you do on Amazon, could this be used to remove them and keep prices higher?

Yes. I've personally received fake complaints of counterfeit from multiple 9 and 10 figure brands. There are active lawsuits (see careful shopper LLC vs tp-link and Johnson vs incopro which was just settled) for this. Shady law firms and "brand protection companies" are advising big brands to do this and it's hurting legitimate sellers. I know sellers with dozens of false complaints, it's getting out of hand.

Re: Amazon to give power to brands to remove fakes from website

#38

Earlier quoted context omitted.

What you are describing is quite orthogonal to brands: it is simply fraud, ie selling something with specs that you know are bogus. I've seen it called "false advertising" too. That is exactly what a brand is supposed to protect you against: if a reputable brand is caught doing this, it won't take long for its reputation to go down the drain. You won't see many reputable brands engage in this, and that also explains…

There's a lot of confusion about various types of more or less dishonest market behavior. I get downvoted every time I point out that it makes no sense to call bootleg books and movies "counterfeit". There are a few problems a listing might have: - Product not as advertised. - Product as advertised, but not made by the asserted manufacturer. - Product as advertised, but vendor doesn't have the legal right to sell it.…

> defrauds the customer without the customer suffering harm

How does that work? I don't think this position is defensible, and I also don't think this is what's happening: the customer is defrauded by bearing a risk they did not choose.

Re: Amazon to give power to brands to remove fakes from website

#39

Could there be negative unintended consequences here? If someone else sells your product cheaper than you do on Amazon, could this be used to remove them and keep prices higher?

This was the first thing I thought of. Is this the Amazon equivalent to YouTubes utterly broken copyright system? On YouTube, anyone can claim they own copyright on anyone else's video, even out of spite, without proof, and it is taken down with no recourse possible, except to the person who falsely claimed the copyright.
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